What do I think about all this? I have a pretty solid line of thought that states "a fool and his money will part quickly." It's not often that I make in-game purchases but, more often than not, when I do, it's for game add-ons. I don't often get stuck purchasing in-game currency or "power ups" but I know a lot of people do. In an industry where money talks and bullshit walks, it's obvious that gaming will go down this path, should it prove profitable.