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Submitted by -Mezzo- 949d ago | opinion piece

Ni No Kuni: Marketing magic

GI - Ni No Kuni: Wrath of the White Witch is a hit with the critics, but how do you make sure a fairly niche Japanese title, created in conjuction with a niche Japanese animation studio, actually sells to gamers? The man responsible for that in the UK says it's all about community. (Ni No Kuni: Wrath of the White Witch, PS3)

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