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Microsoft seeking 'Gunpowder' trademark

Microsoft has filed a trademark application with the United States Patent & Trademark Office (USPTO) for a new project called "Gunpowder."

The trademark description sheds little light, noting only that the mark will be used for "entertainment services, namely, providing online video games."

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gamespot.com
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ArmrdChaos1281d ago

That's kind of a ballsy move seeing how there is currently so much negative publicity related to firearms.

DiRtY1281d ago

Yeah compared to all the positive publicity "Killing" (Killzone) "Warfare" (Modern Warfare), "crisis" (Crysis), "Battlefield" (Battlefield), "Assassin" (Assassin's Creed), "war" (God of War / Gears of War) gets... oh wait.

ArmrdChaos1280d ago (Edited 1280d ago )

Every example you give is video game related which is only a fraction of the exposure to what this theoretically will get. More exposure means there is bound to be someone who will try to attach a negative connotation to it.