Try our new beta!Click here
Submitted by Dailynch 1111d ago | news

Sony Buying Xbox 'Simply Ridiculous' - Analyst

NowGamer: A leading industry analyst has slammed claims Sony should buy Xbox as 'simply ridiculous'. (Industry, Microsoft, Sony)

« 1 2 »
NYC_Gamer  +   1111d ago
I believe Forbes wrote similar Sony&Nintendo doom articles too
tehpees3  +   1111d ago
Forbes is a joke run by haters.
dcbronco  +   1111d ago
Forbes isn't run by haters. It run by business people. People that realize gamers cam be flamed into giving them hits on their site so that they can say they have a varied and extensive group of people looking at their site. It's all about making money on a dying industry. Articles hits create revenue lost by paper magazines.

Nothing to see here. Just a dinosaur trying to save itself from the tar pits.
blackbeld  +   1111d ago
"Sony Buying Xbox"

No way!

Samsung Buying Xbox is way better.
morganfell  +   1111d ago
And Jesse Divinich said GTA V was coming in 2012. He said that dance games were dying. He also felt Homefront was a good game and investors were wrong to dump THQ stock. The guy has been wrong so many times it is ridiculous. All of these analysts should be dumped into a fire pit and burned. Not because they are wrong but because their predictions, mostly erred, do more harm to the industry than good. It is humorous to note that so many believed MS purchasing Sony was such a realistic possibility but this is now far-fetched when the truth is both ideas were and are quite absurd.

I do not believe Sony or any other company would buy the Xbox division simply because MS wouldn't sell a business. They would kill it off first. I do think MS would be much more likely to strike a partnership with a company like Sony. Again I do not believe that will happen but it is certainly more possible than a sale. And a partnership between Sony and MS would be a juggernaut of gaming.
pixelsword  +   1110d ago
I hope not, Microsoft is keeping Sony on their toes and vice-versa; Sony is keeping Microsoft on their toes as well. They are what Sega and Nintendo were in the 8 and 16-bit era.
AAACE5  +   1110d ago
Let's not forget that both companies have to face the portable market because that area is still taking away from traditional gaming.
BattleAxe  +   1110d ago
"Divnich responded to claims by Forbes contributor Adam Hartung earlier today (Mon) that Microsoft should sell its Xbox Division to ‘someone like Sony’.

Hartung said: “The entertainment division will be spun off, sold to someone like Sony or possibly Barnes & Noble, or dramatically reduced in size.

"Failure is already inevitable. At this stage, not even a new CEO can save Microsoft. Game over. Ballmer loses. And if you keep your money invested in Microsoft it will disappear along with the company.”

I can see where Hartung is coming from. Heres why I think he is saying this:

1.) Surface may or may not take off

2.) the Windows Phone OS hasn't been all that successful

3.) Apple is appealing to more and more people in the Laptop and home computing space

4.) Sony could potentially destroy Microsoft in the next generation of the console war. Sony just surpassed the worldwide sales of the 360 while releasing a year later and with Microsoft having a 7 million console lead. Sony has beat Microsoft two generations in a row now.

5.) Google could potentially come out with a PC operating system in the next few years

6.) The SteamBox could begin to popularize Linux

Microsoft is really getting hit hard on all fronts, and I'm sure there are other areas where they are taking a beating like the competition from free office software such as Open Office.
#1.1.6 (Edited 1110d ago ) | Agree(5) | Disagree(7) | Report
airforcex  +   1110d ago

1.Sony has not surpassed MS on worldwide sales. The report was a forecast of systems shipped by one company. A forecast is a prediction. In fact, 360 is still ahead by at least 1.5 million systems according to most sites. Notice how Sony has not made such claim.
2. XBOX has always been the underdog. MS shipped the system early precisely to counter Sony's dominance. The strategy worked. MS is ahead with 2 markets (US and Europe).
3. 360 dominates the US market (where the big bucks are made); it will do the same next gen due to XBOX Live.
4. Sony beat XBOX the first time, as expected. At most, it will tie MS this time around which is a lot to say for MS given that PS2 sold 157 million consoles. That's a considerable market loss.
5. They've been predicting the fall of MS and Xbox for years, and they continue to stay on top. At most, MS market share on the PC side will be smaller in terms of %, but in terms of total install base, no one comes close. There are a total of 66-70 million Mac users in the world. MS sold 60 million W8 licenses in a few months. Add W7, Vista, XP...
6. Finally, I own a PS3 and enjoy it! But I also like my 360!
#1.1.7 (Edited 1110d ago ) | Agree(5) | Disagree(11) | Report
pablo-b  +   1110d ago
@ battleaxe

the thing is, you are a well known fanboy of the sony flavour! what you just wrote was a fanboys wetdream.

time to wake and change your undies i think
Ezz2013  +   1110d ago
1."Sony has not surpassed MS on worldwide sales. The report was a forecast of systems shipped by one company. A forecast is a prediction. In fact, 360 is still ahead by at least 1.5 million systems according to most sites. Notice how Sony has not made such claim."

so you are using vgchartes as your fact lol
you guys love to flip flop when ever it suit you

2. "XBOX has always been the underdog. MS shipped the system early precisely to counter Sony's dominance. The strategy worked. MS is ahead with 2 markets (US and Europe)."

the only place Xbox beat ps3 in it is USA
the rest of the world
ps3 beat it every where
and did you say Europe ??!! lol you can't be more wrong
ps3 beat it there too by alot

3. "360 dominates the US market (where the big bucks are made); it will do the same next gen due to XBOX Live."

again with USA=world lol
they do dominate USA
but guess what ps3 cought up with them and by now it passed them
USA help them but still they lost to ps3 worldwide
(which much more important than one place)
and fun fact ,the lowest selling ps home console still manage to beat xbox360 "at it prime" in sales and games

4. "Sony beat XBOX the first time, as expected. At most, it will tie MS this time around which is a lot to say for MS given that PS2 sold 157 million consoles. That's a considerable market loss."

even if you go by "vgchartes" (which you are using)
they show now that ps3 have 52.7% market share and xbox360 have 32.3% market share

that's your site you still trust it now or what ?!

5. "They've been predicting the fall of MS and Xbox for years, and they continue to stay on top. At most, MS market share on the PC side will be smaller in terms of %, but in terms of total install base, no one comes close. There are a total of 66-70 million Mac users in the world. MS sold 60 million W8 licenses in a few months. Add W7, Vista, XP..."

and if MS keep going with the same games with no new ips and force you to pay for online
they will fall big time
you guys thought exclusives don't matter but it did matter
that's why ps3 beat xbox360 in worldwide

6. "Finally, I own a PS3 and enjoy it! But I also like my 360! "

but i don't like my xbox any more
lost any faith i had for it
#1.1.9 (Edited 1110d ago ) | Agree(6) | Disagree(2) | Report
sikbeta  +   1110d ago
What!? buying XBOX Division!? lol they simply don't have the money rofl...
NotSoSilentBob  +   1110d ago
No Forbes isn't a joke run by haters, they have become a website looking for hits. The more outrageous the Headline the more hits they get thus the more advertising revenue they get.
IAMERROR  +   1111d ago
lol Thank you!
Dwalls1171  +   1111d ago
Someone was butt hurt and wrote this responce article in recored time lo impressive....

But honestly it makes sence... The only titles microsoft has of value is halo gears and possibly forza... just eliminate the whole war and let sony handle the release and distribution of these titles..and their own...
IAMERROR  +   1111d ago
We going by sales? Then I guess the only titles Sony has of value is Uncharted, GOW, and Gran turismo. Let's face it both systems have some great games lets stop all this petty "XBOX GOT NO GAMEZ" argument/point. It only reflects yourself poorly.
#1.3.1 (Edited 1111d ago ) | Agree(31) | Disagree(18) | Report
gaffyh  +   1111d ago
Wait...what?! It "makes sence" as you put it??

It doesn't make sense at all. Microsoft has sold over 60 million consoles this generation, and have raked in loads of royalties from publishers. So it doesn't make sense at all. Why would you join up with a rival, when you are already making money from the business? That only ever happens when a company is struggling very badly, and MS is far from struggling.

And you could say the same thing about Sony, the company may be struggling, but PlayStation is one of their most successful divisions, they wouldn't sell and they wouldn't want to join with a competitor in the field just to eliminate any "war".

Competition is a great thing for gamers. With MS, I seriously doubt we would have great games like Uncharted, LittleBigPlanet and The Last of Us on PS3.
#1.3.2 (Edited 1111d ago ) | Agree(10) | Disagree(6) | Report
gaffyh  +   1110d ago
I meant to write "without MS" at the end of that last paragraph.
ShinMaster  +   1110d ago
Not sales. What he meant was exclusive games worth getting an Xbox for. Which IMO were not enough for many people.
#1.3.4 (Edited 1110d ago ) | Agree(2) | Disagree(5) | Report
DiRtY  +   1111d ago
This was not even a Forbes article. It was a random blogpost on forbes. That is basically as credible as a comment on N4G.
Anon1974  +   1111d ago
I wish Jesse Divnich had elaborated a bit. The article that Forbes had reprinted this morning went into detail regarding Microsoft's specific challenges, and this isn't the first time we've heard from analysts that Microsoft should consider selling off the EDD division (of which as of 2011, 99% of the revenue was related to the Xbox) due to poor return on investment overall.

The author, a Harvard MBA and former Pepsico and Dupont Exec, didn't say "Oh, they're going to sell it to Sony!" What he said was he expects Microsoft will either sell or dramatically scale back the division.

Rather than submitting a knee-jerk, "That's ridiculous" quote, I would have rather seen Divnich explain his position or offer a counter point, refuting the author's claims. "Sony's not buying and Microsoft's not selling" doesn't address a single point the author made.

You have to wonder if Divnich even read the original article at all, or if he pulled a N4G's and simply read the headline and responded, completely ignoring the article's comments?

Here's a link to the original.

Anyone care to offer a counter point as to why this guy's wrong? It's not like we haven't heard these types of rumblings before from analysts. I could see dismissing this if it were a one off article spewed by some random blogger with no business credentials, but that's not what's happening here.
#1.5 (Edited 1111d ago ) | Agree(12) | Disagree(7) | Report | Reply
kenshiro100  +   1111d ago
Some people read what they want to hear. Well said darkride.
Red_Ranger   1111d ago | Spam
DiRtY  +   1111d ago
Well going by your comment history, you will support the author anyway, but here is the main point.

He is lying.

His quote:

"The entertainment division will be spun off, sold to someone like Sony or even Barnes & Noble, or dramatically reduced in size. Unable to make a profit it will increasingly be seen as a distraction to the battle for saving Windows - and Microsoft leadership has long shown they have no idea how to profitably grow this business unit."

Truth: The division made 364 million USD profit in 2012, 1257 million in 2011 and 517 million in 2010.


His quote:

"Cash will be burned in what Microsoft will consider an epic struggle to save the core of the company. But failure is already inevitable. At this stage, not even a new CEO can save Microsoft."


Microsoft's net income (profit) as a company for the past years:

2008: 17.68 billion USD
2009: 14.56 billion USD
2010: 18.76 billion USD
2011: 23.15 billion USD
2012: 16.98 billion USD

His quote:

"Microsoft's monopoly over personal computing has evaporated. From 95% market domination in 2005 share has fallen to just 20% in 2012 (IDC, Goldman Sachs.)"

Truth: This statement is extraordinary stupid, because it compares every device and treats them as one market. So in 2005 MS had 95% market share. This number is for PC only (Windows vs Linux vs Mac). And since then it has gone down to 20%, that is what he implies. In reality, MS sold more copies of Windows than ever before. ( So how did that happen? Well the author decided to mix it all up. So suddenly every cellphone sold counts just as much as a PC sold. So according to this logic, MS lost market share to Symbian big time for example. Oh yeah, what a threat that was for MS... MS still dominates the PC OS market.

In reality Windows market share increased this holiday season from 91.45 % to 91.74%.

There you have it. Anyway, you will still support the author's point of view.

Oh and btw. Here is what the very same guy wrote about Sony last year:
#1.5.3 (Edited 1111d ago ) | Agree(16) | Disagree(10) | Report
Anon1974  +   1111d ago
Where the hell do you see me agreeing with the original author? I don't. I think MS has far too much invested in the brand to consider selling the Xbox at this stage. They spent so much getting to this point, why would they bail on their investment? I've never said otherwise.

This isn't the first time an analyst has commented that Microsoft would be better off to spin off the entire EDD and you can see their point if we're comparing the returns of the EDD to the rest of the company. However, check my comment history.

I've always maintained my opinion that Microsoft isn't going to back out now, nor should they. But Divnich didn't even offer that much. "That's ridiculous" isn't a counter point, nor does it convey any understanding in the slightest of what's even being discussed or why. Is it too much to expect a so called industry expert to be knowledgeable enough about that industry to offer a concise counter-point against the various claims made? All you have to do is actually go back to the beginning of the 360's cycle, do the math and realize that, from an "on the surface" business standpoint, they should probably be discussing new strategies moving forward.

The entire industry isn't standing still, it's moving on. That's the point being made here. Is Microsoft evolving or will they be left behind? Sony's in the exact same boat if they can't innovate. They're just both being left behind by different boats, hijacked by Apple/Samsung/Google.

I don't think it's too much to expect an industry expert to be able to intelligently comment on these points instead of dismissing all points with a flippant remark that proves he's not even paying attention to what was said in Forbes this morning.
#1.5.4 (Edited 1111d ago ) | Agree(4) | Disagree(7) | Report
Ju  +   1110d ago
@DiRtY FYI, from your own link:

Entertainment and Devices Division
(In millions, except percentages)
2012 2011 2010
Revenue $ 9,593 $ 8,915 $ 6,079
Op.income $ 364 $ 1,257 $ 517

While your $364M sounds quite good, you should put this into perspective. For a record revenue of over $9B this is the worst result for the Entertainment Division since 2010 and the second worst in the group.

So, I understand why someone would argue they could simple "save" $9B buy selling this division off.

I don't believe this will ever happen. It's about prestige, too. And the entertainment sector will only grow in the future. MS wasn't very successful in this market - except with the XBox. But phones and tablets tanked; like all other attempts before to expand into this market. MS still makes more money than every. If the shareholders aren't getting nervous nothing will change anytime soon, I guess.
pablo-b  +   1110d ago
@ red-ranger

darkride is indeed the pedlar of xbox doom and gloom blogs

here is the best of darkride

enjoy!! ofcourse he would try and say the xbox is failing lol
nukeitall  +   1110d ago
What is there to elaborate?

Sony had to sell a building as their bonds are rated junk (by several both moody and s&p) and nobody will loan them money anymore.

Sony were forced to sell a building to finance their company, while Sony's Playstation business is one of their better performing "arms", and you tell me how they are going to buy anything.

Heck even Gakai was bought for almost half a billion, and they weren't exactly a great business.

The Xbox business would be worth far more and Sony simply couldn't afford to buy it. MS could financially buy Sony, but they would never do that, because then they would also get all the baggage that go along with it and they probably would only want the Playstation business.

They could far easier just throw money at the Xbox division and kill Playstation instead of buying Sony. It would be far cheaper, but obviously MS wouldn't do that.
#1.5.7 (Edited 1110d ago ) | Agree(2) | Disagree(1) | Report
doogiebear  +   1110d ago
Sony doesn't even have enough money to buy Microsoft's Xbox division. I hate Xbox (due to lack of exclusives, lack of Japanese games, and greedy LIVE fee's) but there's no way M$ would sell Xbox as a franchise.
Persistantthug  +   1110d ago
I don't believe Sony will be buying XBOX brand or XBOX Games, but
It needs to be understood that the division that houses Microsoft Games is not doing all that great. Even Microsoft Corp itself is under severe attack and alot of analysts don't see how Microsoft can't stop the slow and consistent market backslide.

Think about this:

Other than PC Windows related products, what else is Microsoft a leader in?

-Microsoft failed with Zune
-Games For Windows Live is a failure to VALVE/STEAM
-GOOGLE, FACEBOOK and others rule the internet
-Apple & GOOGLE are destroying Windows mobile platforms
-XBOX 360 is doing pretty well, but reportedly it's in "last place".
Also over the last 10 years, Microsoft has actually lost more money on XBOX Brand than it has profited.

*Has anyone ever wondered why Microsoft had to close ENSEMBLE, close DIGITAL ANVIL, close ACES, and close FASA studios?

*Has anyone ever wondered why, Instead of Microsoft buying their good buddies BIOWARE, it had to stand by and watch EA snap them up?

Because while it is true Microsoft has virtually limitless $......MICROSOFT GAMES does not.

Believe it or not, even though we all like gaming alot, Microsoft really does have bigger fish to fry (GOOGLE), and if Windows brand continues to slide like it has been, Microsoft could divest the gaming and/or entertainment division.
#1.7 (Edited 1110d ago ) | Agree(6) | Disagree(4) | Report | Reply
saundersdick62gg   1110d ago | Spam
Cupid_Viper_3  +   1110d ago
@ Airforcex

Sorry bud, but the Xbox 360 only has a lead in the US Market, it trails the PS3 in both Japan and Europe.
imdaboss1  +   1110d ago
Everyone knows the reason why the xbox360 selling better in the united states is because people here like buying and repurchasing crappy product that breaks on them here..Sony is making a profit in the long run and they did already..I dont know why people keep saying Sony have financial issues when they dont at all..
otherZinc  +   1110d ago
LOL! Glad another analyst checked that blog guy from Forbes.

Forbes shouldn't let fools write like that & attach the Forbes name to it. Most of us business grads see Forbes as credible, things like this will stop that.

M$ is taking its most prize possessions Halo, XBOX Live, & Kinect into the XBOX Next connected with Smart Glass.
Walker  +   1111d ago
Simply ridiculous ...
iamnsuperman  +   1111d ago
What is ridiculous is nowgamer. A lot of decent website just decided to ignore the idiocy but nowgamer has released this and thought it was worth finding another annalist to say something else. They should have just ignored it like every other decent publication
jujubee88  +   1111d ago
Simply irresistible!
Godmars290  +   1111d ago
Have to ask: besides Halo, a collection of mismanaged studios and neglected IPs, what does the Xbox brand have to offer Sony?

I mean they have cross chat, just can't use it on the PS3.
#3 (Edited 1111d ago ) | Agree(21) | Disagree(38) | Report | Reply
jimbobwahey  +   1111d ago
Sony already has cross-game voice chat anyways, it's a feature on the Vita. The only reason they haven't added it to PS3 is due to there not being enough memory dedicated to the XMB to support it. It's pretty much a given that PS4 will have it as a standard feature though.
Zodiac  +   1111d ago
What does the xbox brand have to offer Sony? The brand itself, which is more important than a few games.
zebramocha  +   1111d ago
So your saying if cod & gears were not on the xbox?it would have been slam dunk for Ms.

@irsh there is nothing wrong with Ms having a paid service but they are not investing any of that on proper games,(I mean games made for xbox and not peripherals.) I don't want pumping out 10 games a year but they should do more then just gears & halo.
#3.2.1 (Edited 1111d ago ) | Agree(2) | Disagree(8) | Report
DOMination-  +   1111d ago
MS are investing though. They have 21 first part studios now ready to release games for next gen. In comparison, Sony have been getting rid of studios and only have 12 now. Half of which seem to be making ps3 games and not ps4 games.

Those figures suggest to me that MS are investing more for the future than Sony.
rainslacker  +   1110d ago
I fail to see why Sony would consider the Xbox brand really necessary to own though. They have built up their own brand over the past couple decades...I'm sure you've heard of it. I'm sure Sony would prefer to have their own branded products in peoples home. While Sony makes a lot of products that don't carry their name, they have gone to great lengths to make Sony a household name. Using the Xbox only dilutes that name recognition, which would be particularly bad considering PS is one of their best and most widely recognized products.

Even the IP's that MS owns, while valuable, may not be worth investing in, as when it comes to games very few last the test of the long term. Halo is a great IP, and certainly worth a lot...but so was Doom back in the day...and now think how much that IP is really worth in this day and age. Fable? Well Sony has a lot of games that could compete with that in the back catalog. Forza? Yeah, they have GT. There are some others that MS owns of course, but those are the big ones. Some of the smaller ones may be worth picking up. Alan Wake for instance has a pretty decent following.
TUGA  +   1110d ago
And why would Sony want the Xbox brand? To compete with their own brand? I could see Sony buying IPs or Studios from MS but that is it.
SuperLupe  +   1111d ago
Oh they can only hand back to Sony the 50million + customers they took from them this gen.

The Xbox's lifetime sales didnt pass 25 million when with the 360 by the end of this year they will be at at least 80 million. With Xbox out of the picture Sony would be back to the status they had the two last gens.
#3.3 (Edited 1111d ago ) | Agree(14) | Disagree(9) | Report | Reply
KMCROC54  +   1111d ago
Why is that a good thing & how does it benefit you if such stupidity were to take place.Please explain.
Irishguy95  +   1111d ago
Are you serious? Besides the Xbox brand you mean??


Also, Sony couldn't afford Xbox, Cocozero is right. Xbox Live alone brings in a Billion a year. Sony only have 10 Bill and that isn't even money, it's Total assets.

I mean...why in the **** would MS sell something that brings a few billion a year for 1 single payment of just a few billion?(which is all Sony can afford and that's taking a massive risk)
#3.4 (Edited 1111d ago ) | Agree(19) | Disagree(10) | Report | Reply
Godmars290  +   1111d ago
XBL's yearly billion is based on something MS has made required to have if you own a 360. Unless does the same, which they have though they give you something and make it a choice, its invalid.

No matter how many disagree.

So Sony's going to either drop GT or support Forza in tandem? More so when when GT sells more. Why even bring that up?

Likewise most of your suggestions are bewildering, if not delusional, because where things like Ratchet and Clank have seen entries this gen which were well regarded, something like Banjo or Perfect Dark weren't.
#3.4.1 (Edited 1111d ago ) | Agree(4) | Disagree(7) | Report
ArmrdChaos  +   1111d ago
The market share Sony no longer has.
Red_Ranger   1111d ago | Spam
nukeitall  +   1110d ago
The Xbox brand today is as strong as Playstation.

That alone is more than Sony can afford right now. There is a reason why Sony sold their NYC headquarter, and it ain't because they are sitting on enough cash!

It's to fund Sony's ongoing losses!
#3.7 (Edited 1110d ago ) | Agree(9) | Disagree(7) | Report | Reply
TUGA  +   1110d ago
I disagree. MS managed to sell more consoles than Sony just 1 year out of 6, meaning that Sony sells consoles at a faster pace than MS, despite the fact that their console has constantly been more expensive than the 360. Not only that but even the after MS big push to enter the "casual" market with Kinect, Sony still sells more consoles than MS.

The Xbox brand is stronger than it was last gen while the Playstation brand is weaker, but i doubt that Xbox brand is as strong as the Playstation brand. Not only that but IMO the reason why MS ate a big chunk from Sony's market share this gen has more to do with Sony's mistakes rather than MS successes.
#3.7.1 (Edited 1110d ago ) | Agree(0) | Disagree(1) | Report
nukeitall  +   1110d ago

Sales alone does not determine a brands strength. Ferrari has tremendous brand strength, yet they don't sell as many cars as Toyota does in a month all year.

That said, other than Japan, Xbox 360 sells as well as Playstation 3. You claim price as the reason, but it doesn't change that for a long time, the PS3 was riding on the Playstation name, not on the product!

To each their own, but Xbox is no longer the industry joke, and a brand even Sony fears:

We no longer hear from Sony:

"Beating us for a short moment is like accidentally winning a point from a Shihan [karate master], and Microsoft is still not a black belt."

"We do not care." [On competition from MS and Nintendo]
TUGA  +   1110d ago
You forgot to mention that a single Ferrari has the price of 5 or 6 average Toyota cars, you forgot to mention that a Ferrari isn't at all the most convenient of cars for dayly use and you forgot to mention that Ferrari and Toyota aren't even competing for the same market. A Toyota may even be considered a necessity while a Ferrari is nothing more than a luxury that only a select few can afford. Comparing PS3/360 to Toyota/Ferrari is like comparing oranges to apples.

Sony may respect and even fear Xbox brand but that doesn't mean that the PS3 brand isn't stronger than the Xbox brand.
#3.7.3 (Edited 1110d ago ) | Agree(0) | Disagree(0) | Report
Lvl_up_gamer  +   1110d ago much ignorance.
Godmars290  +   1110d ago
Or denial.

Like I said before; if Nintendo were to go under and had to sell off IP, Mario would be the first thing to go.

But MS? Even though all they've really got is Halo most point to the subscription service they've all but made mandatory. Nothing else they've done comes close yet the best people trying to defend them can come up with is empty rhetoric and poorly presented ridicule.
Lvl_up_gamer  +   1110d ago
With the amount of ignorance you are talking there is no point.

It's been covered time and time again on this site the successful IP and services that MS have it's become a seriously broken record.

You should be researching instead of spreading your pro-sony ignorance. Here I will educate you.


Halo - as you know which would end the argument right there as the Halo franchise is a multi-BILLION dollar franchise.

Forza - Highest ranked racing sim on consoles SINCE RELEASE. This gen Forza has generated MORE profits combined then GT5 AND gets a by-yearly release keeping the IP fresh with new content and better gameplay with each iteration.

Dance Central - Since it's release in 2010, Dance central has sold over 5 million copies combined. That's amazing when you consider the amount of Kinect units out there.

All RARE IP's that still belong to MS such as Killer Instinct, Banjo Kazooie, Conker etc. Just because MS doesn't utilize those IP's, it doesn't mean they don't exist. Just like MS's IP's from last gen that they chose not to bring over to this gen like Amped, Blinx and Crimson Sky's.

Then there is Kinect which has broken record sales for peripherals.

Now lets talk about the BIGGEST money making machine MS has under their belt that ANY company would KILL for. Xbox Live. XBL makes BILLIONS on a yearly basis. To even think for a second that PS+ and HOME combined make more anything near what XBL makes just solidifies my comment to your ignorance.

This gen Sony and MS have sold 70+ million units while Sony has lost billions this gen, MS have made billions this obviously IF Sony could buy out the Xbox brand then it would be Sony that would be making hand over fist BILLIONS a year just on the Xbox brand alone instead of losing billions like Sony has been doing.

SO yes Godmars, I stand by my comment that you are COMPLETELY ignorant and short sighted. Your blind loyalty prevents you from seeing the BIG picture which is MS have been more profitable this gen with their xbox brand alone then Sony has been this gen with their PS3 brand.
StrongMan  +   1110d ago
"Forza - Highest ranked racing sim on consoles SINCE RELEASE. This gen Forza has generated MORE profits combined then GT5 AND gets a by-yearly release keeping the IP fresh with new content and better gameplay with each iteration."

The fact that you have to add ALL Forza games to beat the sales of GT5(9 million) says it all. LOL

"Dance Central - Since it's release in 2010, Dance central has sold over 5 million copies combined. That's amazing when you consider the amount of Kinect units out there."

Three Dance Central games ONLY sold 5 million? That's not good. LOL Dance Central 3 isn't selling at all.

"All RARE IP's that still belong to MS such as Killer Instinct, Banjo Kazooie, Conker etc. Just because MS doesn't utilize those IP's, it doesn't mean they don't exist. Just like MS's IP's from last gen that they chose not to bring over to this gen like Amped, Blinx and Crimson Sky's."

LOL, NONE of those games would sell and MS knows it. That's why they won't make any of those games. Blinx.........LOL

"Then there is Kinect which has broken record sales for peripherals."

It's not selling any more. It's been at 20 million for over a year now. All Kinect games flop in sales now too. Check Fable the Journey, Steel Battalion, and Dance Central 3.

MS is in dead last place this gen whether you like it or not and that also says it all. They release a full year ahead of Sony and Nintendo and ended up dead last behind Sony and Nintendo. Your blind allegiance to MS is blatantly obvious, Chunkylover.
#3.8.3 (Edited 1110d ago ) | Agree(1) | Disagree(1) | Report
THC CELL  +   1111d ago
Wont happen
Cocozero  +   1111d ago
Sony couldn't afford the Xbox even if they wanted it.
shutUpAndTakeMyMoney  +   1111d ago
They should just buy halo gears & kinect name from them that is the whole xbox. Everything else flops in comparison. no? Take those 2 away and and what else will sell the console besides a better version of Cod? NO reason to buy the whole division.
#5.1 (Edited 1111d ago ) | Agree(5) | Disagree(21) | Report | Reply
mr_kubrick  +   1111d ago
Sony is in such a deep financial trouble they couldnt even buy Kinectimals if they wanted to.
WetN00dle69  +   1111d ago
Sony is in a multi billion dollar debt. They cant afford to buy anything. Here is hoping the Ps4 pulls them out of the shit hole they are in.
Ezz2013  +   1111d ago
@mr_kubrick & @wetn00dle69

yet sony can offord making those amazing ps3 exclusives which are tons like what's coming this year alone
yet they just bought gaiki
yet they can offord making lots of movies
yet they can offord making music
etc. of other sony divisions

EDIT : of course i will get disagrees when i state facts
this is N4G after all
#5.1.3 (Edited 1111d ago ) | Agree(7) | Disagree(9) | Report
stuna1  +   1111d ago
People are killing me with the Sony can't afford the buy this bit! If that was the case then why they still sinking money into things like Giakai or the Vita!

It's simple because Sony understands the concept of how to make money! You have to spend money to make money, this is a undeniable fact that all business majors should know.

Why do countries have stimulus programs? The same reasons businesses have them! To stimulate spending but, more importantly to stimulate growth and ultimately PROFIT!

At some point all businesses go through some kind of rough transition, but that is the purpose of restructuring.

Sure Sony might not be able to afford what Microsoft has to offer, but they are far from being counted out, after all this isn't a sprint, it's a marathon.
rainslacker  +   1110d ago
Regardless of whether they have the ability to buy them, my question to you is why would they buy them? I know they're money makers, but realistically Sony has games that compete with all of those. Why dump lots of money into something when you already have a similar product, particularly if MS was willing to give those up, which would only mean less competition for their own products.

Kinect maybe, but Sony could just invest in it's own device...oh wait...they have.

Name recognition would be all they would be buying...and for the price of those products they could spend half as much and market their own alternative and probably achieve the same thing.
tachy0n  +   1111d ago
microsoft CAN buy playstation. thats what i think its more believable rather than the other way.
SignifiedSix  +   1111d ago
Microsoft could buy sony 100 times and still be in the clear lol.
B1663r  +   1110d ago
Dont exaggerate. With their current cash supply, Microsoft could only buy Sony 5x over.
fourOeightshark  +   1110d ago

I wish i was as broke as Sony.
aiBreeze  +   1111d ago
Wow Captain obvious says hi.
Zodiac  +   1111d ago
Probably gonna get 30 different people writing an article about this today.
KrisButtar  +   1111d ago
I just read an article about Sony buy MIcrosoft. I Bet that the aurthur of this article read the same on I just did and decided they should write a counter one.

On topic I really don't see either Sony or mircosoft leaving gaming to only nintendo
Reverent  +   1111d ago
-and Valve. But yeah, I agree.
Killzoner99  +   1111d ago
Sony buying the Xbox brand is by no means ridiculous . It's very likely to happen because the Xbox brand is costing Microsoft BILLIONS of dollars every year. They can't keep losing so much money if they want to stay in business. Sony on the other hand is a very powerful company , with many different divisions and patents. I see the next generation being just Sony and Nintendo , then I'm sure Nintendo will fold too and be absorbed by Sony. Sony is in it for the long haul.
BlackWolf  +   1111d ago
I disagree. Microsoft makes billions from Windows sales. If they want to continue with the Xbox, they have the enough funds. They would have stopped a long time ago if their console doesn't gives them profit. And the same can be said about Nintendo, which is the only off the three consoles companies to make profit every year (up to now, last time I checked). While Sony also makes tons of money from their many products, the possibility of Sony buying MS or Nintendo is difficult, and let's not talk about absorbing both.
#9.1 (Edited 1111d ago ) | Agree(10) | Disagree(2) | Report | Reply
hazardman  +   1111d ago
Hahahahahahaha Sony is so powerful, that Microsoft makes roughly 3/4 of Sonys overall value on a yearly basis give or take. So all this non sense of Sony buying Xbox is BS. They can't afford the Xbox brand and Sony is having its own issues with their own gaming division. Funny were talking about Sony buying Xbox when it should be if Microsoft should buy PS brand, matter of fact it should be ...should MS buy Sony!! Theses analyst make me laugh and so do gamers that only live and breathe Sony as a brand. Do some research the internet has answers to all your ?s.
WrAiTh Sp3cTr3  +   1111d ago
Lol...I'm in stitches over here.
ItsTrue  +   1111d ago
You should bubble him up for a funny comment.
Christopher  +   1111d ago
*** It's very likely to happen because the Xbox brand is costing Microsoft BILLIONS of dollars every year. ***


They've been earning between $200 and $400 million in profit each year for the last 4 or 5 years, even with the $500m they used to advertise Kinect upon release one year even.
#9.4 (Edited 1111d ago ) | Agree(7) | Disagree(1) | Report | Reply
iwin86  +   1111d ago
I also think this story sounds crazy. But the guy said "someone like Sony", not Sony particuly.
#10 (Edited 1111d ago ) | Agree(6) | Disagree(0) | Report | Reply
jizzyjones  +   1111d ago
'No shit' - said everyone else
ziggurcat  +   1111d ago
i don't see how and/or why sony would buy the xbox brand.

and i don't see how and/or why MS would sell the xbox brand.
gnothe1  +   1111d ago
Anybody who thinks sony could afford to buy the xbox brand is reataded...look at the guy up there that's saying that xbox is COSTING MS BILLIONS. .oh really..spoken like a true fanboy....Xbox brand rakes in more money than the ps3 is right 3 biggest games rakes in more money than sonys top 5-6 games but MS is hurting?....yeah
Neko_Mega  +   1111d ago
Microsoft can sell their game studios to Sony, but I don't see that happening. Microsoft doesn't seem to quit things that easy.
Eldyraen  +   1111d ago
Number one reason why Sony wouldn't buy Xbox: there is no need to. If the Xbox for some reason did die out it would just increase sales of Playstations as there would be no direct competition to divide market share. The only thing they might buy is IP right and patents but no need for the Xbox brand.

Honestly, I bet Halo liscense would be the most fought over object related to Xbox. Affording to pick up a console company is not the same as managing one and unless you have serious cash flow and connections keeping Xbox profitable in new management hands would be a huge risk for any investor.

It's actually more likely EA/Activision would try their hand than Sony--CoD (especially) on a single platform would be a big lure, but likely not a smart one. They have some huge franchises where they could potentially see the risk versus reward of it plus keeping Xbox franchises for themselves. I would by no means want EA/Activision to buy Xbox or even ever see Xbox up for sale but Sony has no reason to buy Xbox as they can do everything it does, if they wanted to. Granted I doubt Vivendi/Activision in particular would want to make that type of investment again yet (Activision Blizzard).

I don't even see EA/Activision really trying it either but its more likely a huge publisher would be willing to do it than someone that already has an established console and Name for themselves.
hazardman  +   1111d ago
No Xbox Live is Xbox #1 asset more than any game.
Eldyraen  +   1111d ago
On paper perhaps, but Live is tied to Xbox brand so you can't really have one without the other at this point. It would be cheaper for Sony to add the exact same features than buy both and try to intigrate it with PSN at the same time.

Xbox Live however would be another lure for other companies to pick it up as they could get consoles, games, and a multimedia online distribution system all at once. The trade off is initial price. Live would really help bring in profits but Xbox for all its faults would not be cheap and investors that look into a company with MS pockets calling it quits would have some serious difficulties going agead with it unless they already had deep pockets to begin with.

It's part of why I think a huge publisher would be most likely to see the potential of it. Theoretically Activision Blizzard probably has the best reason/cashflow compared to EA as they already have several billion dollar franchises that bring in huge profits (CoD and WoW) to help cover initial expenses. If however EA bought it they could completely revamp/rebrand their PC distribution Origin or to keep a more EA orientation rebrand whatever the next Xbox would be to Origin as a "new console" (which would be worse idea as Xbox is more familiar Name by far).

Halo however is a huge franchise and the cost of buying it would likely be much less than the entire Xbox brand an infrastructure which is why I think it would be most sought after (as in more people could actually afford it). It's simply a less risky buy and would still bring in substantial profits all its own.
#15.1.1 (Edited 1111d ago ) | Agree(2) | Disagree(1) | Report
hazardman  +   1110d ago
Got ya!
rainslacker  +   1110d ago
I should probably clarify something about Xbox Live. It is actually an extension of Windows Live, which has been around since Windows 95, and is itself an extension of Hotmail. Over the years it has changed quite a bit, but most of the functionality of Xbox Live is derived directly from Windows Live. If Ms sold the Xbox brand, Live would not be part of it unless MS maintained control over that aspect. Live itself is a pretty big social aspect of Microsoft's overall strategy, and as such there is no way after investing so much time in money in it that they would let it go.
WhatchaTalkinBout  +   1111d ago
unlikely this would ever happen for sony to buy any competitor..but also microsoft isnt the company it once was and apple has really took a big chuck away from them as they struggling in a few areas.. (( google it do some research and you will see )).. not that they need to worry any time soon.. id be more worried about apple and or google buying than sony...
3-4-5  +   1111d ago

Full Of Real Bullcrap , Especially , Statistics.
iNathan  +   1111d ago
Analyst are crazy bro
Crazy guys
Icarus_High  +   1111d ago
Gotta love her, She actually plays Disgaea 4
MYSTERIO360  +   1111d ago
Microsoft did lose money with the original Xbox and the 360 with the RROD, but i don't think its that sever. MS are a smart and huge company so i don't see them being bought out by Sony (Sony has to much on their [plate).

However i do see MS losing a lot of the power they once had with windows and internet explorer as they're coming under heavy fire from Apple and Google respectively. Will they go under time will tell but i don't think they're in sever financial difficulty.
NateCole  +   1111d ago
For the love of God. The original article is about MS and not about Sony.

If anyone can buy the xbox band it would be Valve/EA or Nintendo. Not Sony. It wouldnt make any sense at all for Sony to buy the xbox brand even if it was up for sale which is not.
kenshiro100  +   1111d ago
People don't read these days.
FrigidDARKNESS  +   1110d ago
Lmao sony dont have money to buy microsoft. Sony is broke and poor ....Ms have cash to buy sony 10 times over there worth.
DonFreezer  +   1110d ago
This article is the epitome of stupid.Microsoft could easily buy the PlayStation brand forget the opposite.
360ICE  +   1110d ago
"Sony cannot afford to purchase Microsoft’s Xbox business. Not to mention that the Xbox brand is not for sale"

I think the suggestion was that parts of it may be sold, within some time to someone like Sony. Sony would buy parts of the business, say Gears of War.

But I don't think it'll happen either. But who knows. Let's see how this 360 does.
fourthpersonview  +   1110d ago
Sony cant afford to buy the Xbox brand.
stefan771  +   1110d ago
Microsoft would never sell Xbox
Jazz4108  +   1110d ago
Very fanboyish article and is made for hits. Its doing its job but the article is complete and utter bull. I have seen more well thought out comments on n4g.
Legion  +   1110d ago
First off Xbox is not for sale. And secondly Sony doesn't have the pockets to afford what it would cost.

It would be like someone telling me to buy Trump Enterprises Inc. Just not going to happen.
BitbyDeath  +   1110d ago
Someone else should buy Xbox not Sony.
Competition is good.
isyourhouseonfire  +   1110d ago
Sony buying XBOX is the equivalent of a drug addict buying Merck biopharmaceuticals.

It's just not possible.
hylandpad  +   1110d ago
That's a bit of a stretch. Both are big companies, operating in the same sphere of influence with comparable resources.

Your bottom line is right, though. From a business perspective though, it's near impossible.
« 1 2 »

Add comment

You need to be registered to add comments. Register here or login
New stories

Unravel Gameplay - 30 Minutes Of Excellence on Xbox One/PS4 and PC

12m ago - Scandinavian based Coldwood Interactive's rather neat physics based platformer Unravel comes to X... | PC

Scraps: Modular Vehicle Combat Preview - ChristCenteredGamer

22m ago - The game still has its share of flaws, but it shows a lot of great potential. If things continue... | PC

Check PS4 Release Dates for 2016 at

Now - Check our release calendars to see what games are coming out this year. | Promoted post

Fire Emblem Fates’ Battle Systems Detailed in Nintendo’s New Video Series

48m ago - Are you new to the Fire Emblem universe? Do you simply want to see what is being added to the new... | 3DS

Shadow Hearts: Covenant Review

1h ago - Evan from Bit Cultures writes: "Looking back at Shadow Hearts: Covenant, I remember a game that w... | PS2

The Big Game: XCOM 2

1h ago - by Christopher Dring: My friend Andrew was the only friend I knew with a computer when I was 12.... | PC