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Submitted by _gray_fox 893d ago | article

American McGee: EA wanted to “trick” gamers with Alice:MR Marketing

McGee: “Their thinking is, even if the game isn’t a hard-core horror title, you can market it as one and trick those customers into buying it (while driving away more casual customers, like female gamers, who might be turned off by really dark trailers).” (Alice: Madness Returns, Industry)

SavageKuma  +   893d ago
I don't know, I never saw it as one from the get go. I saw it as morbid yes but not really for the casual gamer.
deadfrag  +   893d ago
EA IS ALWAYS SCREWING THINGS UP!
Farsendor1  +   893d ago
like female gamers, who might be turned off by really dark trailers).”

gosh most females i know love dark,horror and gore movies and games.
sorceror171  +   892d ago
I dunno, it gets pretty dark by the end. It starts out a little creepy, but I'm glad I finished it before my oldest got to the end. Maybe I'll let him wrap it up in a couple years.
baldulf  +   892d ago
McGee got so burned after the last Alice game that he claimed to not develop console games ever again.

That's EA for you.
level 360  +   892d ago
It's a very very good game. Love the amazing character designs and psychedelic backdrops.
r21  +   892d ago
EA is one bad company to work under. Its their product so it should be their decisions of how trailer should be :L

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