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Submitted by mathsman 738d ago | article

GAME: Locking the Brand

It’s been no secret that UK videogames specialist retailer GAME has had a turbulent time of late. In essence, the GAME you see on high streets today is not the same company it was this time last year, but with that comes both positive and negative connotations. The stalwart of the high street that had undergone many changes of face since it’s inception in the early 1990s and yet has remained a static and commanding figure in the industry. It was perhaps this reluctance to bend to industry trends that resulted in the company’s untimely demise, but this rebirth has resulted in a desire to face that issue head-on. (Culture, Dead Space 3, GAME, Industry, PC, PS3, Xbox 360)

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