PS4: Sony Will Let Microsoft Make First Move

IGN:You may have noticed that there are lots of rumours flying about regarding next-gen consoles. No one knows definitely when Microsoft and Sony will unveil their successors to the current Xbox and PlayStation, but Sony CEO Kazuo Hirai has said that it will let Microsoft make the first move.

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Walker2157d ago (Edited 2157d ago )

Just like this generation ? huh ?

Hurry Up sony, you need to take the market in your hands .

IAMERROR2157d ago

C'mon MS let's see it! Sony is waiting!

NeverEnding19892157d ago

What a shame. This is the exact situation as Kinect/Move. When M$ announced Kinect at E3, Sony, who presented the next day, had to scramble to come up with their own version of motion sensing peripheral. And that's how we arrived at the Wii-mote HD.

Waiting for Microsoft to go first does put SONY in a good position. But what if M$ decides to do the same thing?

It's sad that the console maker with two generations of 100 million consoles sold is resorting to this. Can you imagine a PS2 era SONY acting the same way? I wonder where all that confidence/arrogance went.

Red_Orange_Juice2157d ago (Edited 2157d ago )

I think he means the reveal date not release

osamaq2157d ago

now iam 100% sure that the ps4 will come in 2014

tehpees32157d ago (Edited 2157d ago )

If Sony really are moving last they will fall behind again.

They will probably show their hand this year but won't move until next year.

kneon2157d ago


"scramble to come up with their own version of motion sensing peripheral."

I didn't realize filing the patents for Move almost 10 years before Kinect was announced and showing off various prototypes throughout that decade could be considered scrambling. They seemed to really be taking their time to me.

insomnium22157d ago

LOL that pic is just perfect with that title.

morkendo232157d ago Show
Shadowstar2157d ago

"When M$ announced Kinect at E3, Sony, who presented the next day, had to scramble to come up with their own version of motion sensing peripheral. And that's how we arrived at the Wii-mote HD."

Lol. Coming up with the Move overnight, along with that demo, would have been magic. Despite the claims of some fanboys, Sony is not made of magic.

Ezz20132157d ago (Edited 2157d ago )

pricing strategy
This has probably more to do with pricing and resease schedule than what's actually in the box.

sony want to wait to see what price the nextbox will have
and offer something close to it or the same price
so the media don't jump on their back like 2006

SilentNegotiator2157d ago


You think Sony threw Move together in a day?

Are you high??

blackbeld2157d ago

I hope Kaz knows what he is doing.

It's an interesting move and it could help but if he launch it 1year after Microsoft again then it would be very stupid.

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Septic2157d ago (Edited 2157d ago )

It does seem like a cop out strategy in one way. It goes to show that Sony doesn't have a vision and isn't willing to take charge. It only sees the next generation in terms of raw specs and competing on those terms. Business-wise however, it makes complete sense and considring Sony's financial woes, it probably is the prudent thing to do.

But it takes balls to to take the lead and unveil first. You're automatically on the back foot because your opponents can tweak and counter your tech and strategies. Let's just hope Sony don't take too long as a head start can be quite detrimental as we have seen this gen. However, if Sony do release late but release a significantly more poweful console then it's MS who are in real trouble depending obviously on things like ease of development etc.

But what does this mean for E3? Surely Sony has to unveil the new console unless it expects MS to unveil their machine much earlier than E3? Sony not unveiling a console at E3 will just be disappointing.

Hydrolex2157d ago

what if sony lunches later than MS but a lot more powerful console ??? That would make me want to sell my new xbox 720 for a PS4

MikeMyers2157d ago

"Why go first, when your competitors can look at your specifications and come up with something better?"

Is this in relation to what Sony did after the Wii got so much attention and then came out with the Move?

These systems are years in the making so even if the Microsoft waited to see what Sony offered it would still take a long time to come out with something better. You also risk giving Sony a headstart.

You have to pay attention to the competition but you can't revolve around what they do.

sikbeta2156d ago

So, pretty much 7th gen repeat all over agian, huh?

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Thatguy-3102157d ago (Edited 2157d ago )

I actually will like them to unveil last. That way they make the last impression which is important. Maybe they do have something great in their hands and want to eclipse the announcement of the next xbox. Plus if they do release their console last in won't be for a whole yr probably a couple of months later.

Abdou232157d ago

Actually it'e better to give the first impression, that way you make it hard for others to top what you showed.

UnholyLight2157d ago (Edited 2157d ago )

Yeah I see what youère saying. Its almost like how last week Chevy unveiled their new trucks and BOOM Ford shows off a concept the next day at the Detroit Auto Show and sort of stole their thunder.

I think Sony is just unsure at the moment exactly where they want to price their product. If Mirosoft announces a high price then Sony will be safe in announcing a high price as well, but if Sony announces first and says hey our console is gonna retail at $450-$550 and Microsoft decided on a lower price then it could be a bit of a mistake again just like the PS3s initial entry point.

Its a real fine line that both companies are kind of having to walk on this time around. I dont see the Wii U as a real competitor to these consoles at the moment but some would argue it is key that they price relatively close to the Wii U so as to not lose any sales.

EDIT: As I type though I begin to notice that its like these consoles might actually be cheaper than expected, since a recent article highlighted that the reasons why PS3 was so expensive initially was because of the new tech that was not cost effective at the time.

B1663r2156d ago

Actually, if they announce last, then they look like the 'also ran'

ApolloTheBoss2157d ago (Edited 2157d ago )

All they need is more advertising next gen and they'll grab consumers by the balls.

Mr_cheese2157d ago

The advertising needs to be constantly good though because it was terrible during the launch. Gameplay and features adverts should be key as aposed to metaphorical weird stuff.

6 years ago -

one year later - (much better)

UnholyLight2157d ago

What country do you live in if you donèt mind me askingÉ I see a vast amount of Sony commercials, and in some cases they are way more memorable than Microsoft commercials (mission accomplished), especially when they had Kevin Butler and he was joking about us Canadians and maple syrup and pancakes lol. I mean, Microsoft has lots of Xbox ads but I really didnèt see a ton until the Kinect came out. Also, Halo 4 got a HUGE advertising push and had spots on Sportcentre(ESPN equivalent) and such. But in reality, here at least it seems Sony does a lot of advertising, and games like that All Stars Battle Royal or whatever its called was advertised LOTS the last couple months.

UnholyLight2157d ago

Not sure why I am getting downvoted so much for my comment. In Canada I see a lot of Sony ads when I happen to be watching TV, is that somehow wrong? haha

RedDevils2157d ago

they're more memorable because it's disturbing. common who on earth show a creepy baby like some scary movies lol

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iNFAMOUZ12157d ago

market in your hands LMAO, damn these sony fanboys are too funny man

deafdani2157d ago

Well, it's true... Sony would definitely benefit much more from getting the lion's share of the market next gen than the other 2 companies, because they're in very bad financial shape.

Microsoft and Nintendo are in a very healthy state, with a good balance between their net worth value and their debts... meanwhile, Sony is in so much debt, they would need to sell about 85% of their total assets to call them all off. That's quite a bad position there.

So, I hope Sony actually makes a big splash with their next console. For their own good, and for gaming's good in general. :/

dlpg5852157d ago

i had no idea that sony was in such bad shape, is it sony's entire company or just it's gaming division?

if anyone else could back this up/deny it that would be great

while i personally haven't been able to nab a ps3 due to financial reasons (my 360 was a gift) i wholeheartedly support their influence on the gaming world and would be sad to see it go for any reason.

i also feel that if sony waits a year to release again they very well may have a repeat of this generation. whichever company makes their console a must have this generation will gain the lions share of the market. this includes the wii u.

shinrock2157d ago

we all know sony don't market well.

ConstipatedGorilla2157d ago

I'm rooting for Sony. This could save their asses. I want to see a return to the PS2 days! I'm no fanboy - I own all 3, but why would you want to see the competition wiped out?

jivah2157d ago

@deafdani Sony isnt in bad shape. Its actually doing good as a company right now much better than before... AMD on the other hand is another story.. They are in horrible shape and the future looks dim

deafdani2157d ago


Good for you for demanding a source instead of just blindly believing what some stranger in the internet spouts. Here you go:


This link above is a quite comprehensive study of Sony's financial state, and yes, said poor state is for the Sony company as a whole, not just the entertainment division. Now, for those that don't want to read this admittedly long article, here's it issues in a nutshell:

1. Sony's total worldwide assets amount to 166.22 billion dollars.
2. Sony's total worldwide liabilities (basically, their debts) amount to 135.61 billion dollars.

Quote from the article:

"Since total assets include everything that Sony owns (cash, buildings, divisions, intellectual property, etc.)…Sony would have to sell over 80 percent of their total assets (Total Assets = Every single thing Sony owns including cash) just to pay off their total liabilities.

If you combined the June 2012 total liabilities of Microsoft ($54.91 billion), Apple ($51.15B), Google ($21.33 billion), and Electronic Arts ($2.27 Billion), that would equal to $129.66 billion in liabilities. Sony would STILL have $5.95 billion more in total liabilities than Microsoft, Apple, Google, and Electronic Arts combined. It really paints a picture of just how out of control Sony’s total liabilities have become."

I'm not necessarily saying that Sony is doomed and will go bankrupt soon, but their financial state is quite grim. All the more reason to hope that the PS4 (and Vita) ends up being massive successes that help Sony out. We don't want them out of the gaming landscape, do we? :/

Anon19742157d ago (Edited 2157d ago )

@ deafdani.

I've seen that article before and as an FMA and former broker, I can't tell you how flawed the whole thing is, from it's focus on debt to the mistaken importance it puts on market cap as a sign of company health (using 2000 before the tech bubble burst as a staring point? Really? Because there's a reason that bubble burst, everything was tremendously overvalued just as stocks are undervalued across the board today)

You seem to forget, Sony runs a financial business. Banking, Insurance, Securities. These industries make money by issuing debt instruments, and lots of them. That's how these business work, by creating, buying and selling debt. The world's debt markets absolutely dwarf the stock markets. Obviously they're going to be carrying more debt than a company like Microsoft or Apple, because neither of those companies runs a bank.

For comparison, look at Bank of America, the 3rd largest company in the world. They have assets of about 2 trillion dollars and liabilities of about 2 trillion dollars yet no one is concerned. It's because they understand to run a financial business, you issue and sell debt. That's what Sony's financial businesses do, so they're expected to carry debt.

I'm not saying for a second that Sony's doing just fine or doesn't have challenges to overcome, but in this case comparing debt is really an apples/oranges comparison. Creating debt is how the financial industry does business.

mwjw6962157d ago

@deafdani Thank you for finding the article for us. I was looking for it every place.

The sad thing is most Fanboys with a close mind with blow it off as garbage and never understand why it is so important to all of Sony.

It would have been nice if he also updated it. Since it is a comprehensive list of the down sloap of Sony to this point. Sony has already begun srinking or preparing for some kind of major change by selling off 2 of its major buildings. One in New York for $1.1 bil, and the other in Tokyo for $1 bil. Not sure why they need the money that bad, or what is going to happen to the employies.

The future is grey for Sony, not dark but Sony will never be the same.


I think you only saw in that article what you wanted to see. He makes many points not just dept and marketcap. I sugjest trying to read the article again. It is not just money that is Sonys problem but its entire company structure that needs to change.

die_fiend2157d ago


Where do u find Bank of America as the 3rd biggest company in the world? Fancy linking us up on that. It's as if you're trying to come across as an expert in the field, when all u seem to do is comment on here...ignoring the debt, what about the recent losses? Those are pretty hefty. Maybe if they had u as their financial adviser this wouldn't have happened? Shame really

Saigon2157d ago

I think you'll need to think of it like this. If Sony is in so much debt or bleeding dry as some would say, it wouldn't be wise to keep coming out with new products as much as they do. Each week I receive emails of a dozen or so new products that Sony has decided to release. If they were in so much debt, than they shouldn't come out with the Next PlayStation to save money.

The biggest issue with Sony is not the company as a whole. Sony has certain products that are not selling as they should or use to. Sony, tried to hide the products that are not selling well by switching or combining product divisions to hide these losses, but these losses were too significant and eventually peaked through. You also have to take into consideration the Tsunami that occurred and affected the company. I am not making excuses but I think people need to look at the factors (and there are plenty more) and not the underline number that so many people point out.

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ziggurcat2157d ago

@ walker007

i don't think sony needs to hurry up.

and it kind of makes sense to force MS to make the first move... that way, sony can pull the old "oh, you think *that's* impressive? well, get a load of *this*" move and blow everyone's minds.

also, nothing is going to hit the market until next year anyway, so be a little bit more patient... there are some amazing games coming out this year (and probably next year, too).

miDnIghtEr20C_SfF2157d ago

You can't copy things that are successful from the competitor when you come out first!

This is pretty much saying, we are a bit nervous on what you have, and think our stuff isn't good enough to go at the same time. We need to see what you have so we can copy it and have it, or make it a bit better when ours comes out.

Lol... they have no time to waste, and no money to spare.

DeadlyFire2157d ago

Xbox 720 2013
PS4 2014

Case closed! :)

WitWolfy2157d ago

Probable... But not impossible either...

DeadlyFire2156d ago

I expect both to get announced officially at E3 this year. Sony might hold back on production until they know the final Xbox 720 specs. So they can one up them and ship a few months behind. E3 we will see some impressive visuals either way.

shutUpAndTakeMyMoney2157d ago (Edited 2157d ago )

" "Why go first, when your competitors can look at your specifications and come up with something better?""

ps4 > wiiU already. Why?

They got all the info they need. Smart move sony smart move.

Sony lost marketshare mostly because of price.
They most likely want to make a more powerful system for same price as xbox.

nirwanda2157d ago

They have already shown it if you beleave

hesido2157d ago

I think it is not something that is as simple as letting them make the first move, as if they can react to it and make big changes, they can't, at this point. I think they will roll it out as soon as possible.

3-4-52157d ago

That means they aren't ready...If they do this they get extra time so they can actually launch a functional product.

I think we will hear about both of them within 2-3 weeks of each other.

ABizzel12157d ago

I don't think it'll be like last year. I think it's more so to see exactly what they need to put into their box to compete with the Xbox 1080.

For example the rumored specs for the PS4 are:

1.6GHz AMD Jaguar 8-Core CPU
AMD 7950M or AMD 7970M-

That's a pretty powerful console and basically a high end gaming laptop (excluding Xfire), but there's still more that can be done to beat that, so if MS comes out with a console that does Xfire, or use better tech then Sony may have time to react and add what they need to stay competitive from a technological standpoint.

Smart, but risky. I would just build my console to be the best it can be, and go ahead and plan a strategy for how to get the most out of my hardware for another 10+ year cycle (1st party exclusives, Gaikia, PS+, PS Home V2, etc...)

But hardware wise I guess they could improve the CPU clock (which could also be done by firmware update).

Add a better GPU (the rumors has a 7950M or under-clocked 7970M, so getting a 7970M+, or finding a way to do Xfire without heating issues could help.)

Or more RAM (4GB GDDR5 for games and 2GB GDD3 for system).

dboyman2156d ago

Yes Sony more RAM is needed. 8GB GDDR5 I recommend....

AngelicIceDiamond2157d ago

@Walker I dunno about you but I prefer Sony & MS to share the market. Instead of having it one sided.

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IAmLee2157d ago

snd now.. we play the waiting game...

cjflora2157d ago

Sony will win this generation hands down. The winner isn't who sells the most in the beginning, but who sells the most over time.

Sony built the PS3 to be valid for 10+ years and people will still be buying them long into the future and they will continue making money with it. People were still buying PS2's like crazy until a few years ago.

The console generations aren't sprint races, they are a marathon and Sony sets a reasonable pace for themselves to ensure they finish well.

GribbleGrunger2157d ago (Edited 2157d ago )

Why have people disagreed with this? How many times does Sony have to say outright that they have a ten year lifecycle (and prove it) before people actually get it? How many times does Sony have to say 'it's not a sprint it's a marathon' before people start to understand their long term strategy? It's not as if what they say and what they do isn't what happens. It beggars belief that this industry (including so called experts) just don't understand it, especially when Sony spell it out every damn year and during every damn console/handheld launch. Sony must sit there scratching their head at such stupidity.

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nukeitall2157d ago (Edited 2157d ago )


This generation with Xbox 360 and PS3, Sony released a year afterwards. When it was released, they were behind on their online network and after 7-years, they still don't have cross game chat.

Sony then released PS Vita after 3DS, and well the story is pretty similar. 3DS sales are rocking and PS Vita is dropping.

So what is going to be different this time?

Remember when Sony was the leader, not the follower?

The entire industry is turning on it's head, Nintendo and MS is the leader and Sony is the follower completely opposite of last generation with GameCube, PS2 and Xbox.

Well Sony, I have a tip for you! Who wins next generation is more likely to do with what you already planned and which of you is more agile in management than the long run.

In fact, for several generations the most powerful console has not won the console war.

gumgum992157d ago (Edited 2157d ago )


Microsoft going first was only half the reason the PS3 dun goof'd. The other is price.

die_fiend2157d ago

Excellent strategy if you want to sell the least consoles. Haven't Sony just learnt this lesson?

bluetoto2157d ago

Releasing last was not what put them in the red, at least not the biggest reason. Releasing at such an insane price was. Only diehard sonyboys were spending $700 on a console.

The 360/wii hasn't sold as much as it has because it's the better console but because they have always been cheaper.

Most gamers are consumers first and people are ALWAYS going to buy the cheaper system when buying a console as a gift. (MS did a great job at fooling these people into thinking the 360 was cheaper until you add all it was missing, wi-fi,pay-to-play, etc...

It's one of the quiet reasons why this gen has some of the worst fanboys. Many bought/received a 360 because they couldn't afford a ps3.

Normal gamers just accepted this and saved up or waited for a better ps3 price while enjoying their 360 in the meantime. (my group)

Others however feel embrassed that they couldn't afford the other system and have to constantly find ways to validate only owning the lesser of the two.

This last group will disappear next gen if the two consoles have similar prices.

TBONEJF2157d ago

And they NEED THEIR SALES in their pockets. Look how they market the PS2 they launch first before SEGA with dream cast & original Xbox 1 and they buy LOTS OF EXCLUSIVE titles like GTA, FF etc. But they only focus on BLU-RAY & their HDTV line up. they really need to market the shit out of the PS4.

showtimefolks2157d ago

release a system at $600-500
don't have many games within 1st year
psn service not great at start
gives ms a year ahead start at a lower price point

and in 2013 ps3 passes xbox360 sales wise after xbox had a great holiday season

sony started delivering exclusives left and right while forza,halo,gears and fable did the job for ms

psn/plus great service and psn still free yet xblive is still better service(only thing missing in psn is cross game chat which will come with ps4)

if sony makes a quality product which they do most of the times and have great software support for it up front than it will do fine no matter if it comes out 2 months before or 10 months after the next xbox

i still do believe both sony and ms will release their next consoles in fall 2013. There are a lot of thing MS did right and gained a big market share but let's also not act like ps3 failed when its on pace to be the highest selling system this gen too just like ps1 and ps2.

because we take sides is why publishers always take advantage of us, we don't say nothing when we should because its our favorite game series or favorite company. MS showing next to no games in last 2-3 years at E3 yet every year it was did MS win E#? i mean didn't we watch the same showing or did some fanboys get to see some exclusive stuff?

bad E3 but gives away free xbox360's slim and all of the sudden ms won E3?

Mounce2157d ago

But Sony said they knew from their first mistakes that they never wanted to be Last to the race again ;O CMON SONY...

This better be a Bait-and-switch tactic in which you make people believe you're coming in late, then pull out fast and go AWWW SKEET SKEET SKEET!!! and blast us all in the faces and tell us we're all skanks and that PS4 is OUT!

The question is, would it sell better coming before the 720? Is Wii U being seen as competition at all, or same as 360/PS3 to the Wii and that it is just 'There' but not competition?

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iamnsuperman2157d ago (Edited 2157d ago )

Fairly smart really. What he is saying is we are not going to announce now and give Microsoft time until E3 to improve/adjust their product. Nintendo have shown their cards which both Sony and Microsoft can adjust to that. Obviously it isn't major changes but borrowing the odd idea isn't such a big thing. Sony will announce when Microsoft do and no sooner or not much later than that.

MYSTERIO3602157d ago

Totally agree Sony are playing it smart, i just hope they don't release it so late like they did this gen. They need to finish everything hardware wise this time

hazardman2157d ago

I agreed with you but to think that if sony announces 1st that MS would somehow do a complete overhaul is ridiculous. That would mean delays and before you disagree or agree look it from a business sense and not a gamer or fanboy. From what we've been reading rumours have them with almost similar spec with PS4 being slightly more powerful and Xbox3 I guess putting all their chips on kinect. So whoever announces 1st wil be ok. I just need an announcement and a release date so I can preorder already.

iamnsuperman2157d ago (Edited 2157d ago )

O no I agree but it will be more minor things (mainly software related) that is easily copied and improved on. Also price. Microsoft could set out to undercut Sony if Sony unveil its price to early. Things like this need to stay secret until as late as possible and that is really what he is talking about

kenshiro1002157d ago

I agree with this. Sony isn't stupid at all. They know what they're doing.

NYC_Gamer2157d ago (Edited 2157d ago )

I believe both 720/PS4 will be very close in performance with features and exclusives being the real difference

Conzul2157d ago

That's how it *should* be.

aquamala2157d ago

I agree, with both using off the shelf PC components, I think we'll see very few third party exclusives, it should be easy to port between these 2.

-Falaut-2157d ago (Edited 2157d ago )

I am of very strong opinion that we're not seeing a successor to the PS3 this year. Microsoft's next console, yes. Sony, no chance.

And if I'm wrong I'll... I'll *looks around* drink this beer.

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Veneno2157d ago

I dont know. If microsoft gets another head start this next generatiin they could create an even bigger lead than before that Sony has to catch up to. I think Sony knows that and will launch more stategically. But Sony messes up a lot so who really knows?

Vandamme212157d ago

I'm really looking forward to ps4..can't say the same about Xbox 720..I'm not interested in gears or halo...Microsoft needs to anounce some new ips. The reason why got an Xbox 360 was because of ninja gaiden 2.