Simplicity has a new license in 2008. And low budget, independent games are on a roll: they have a new market, they are being fully embraced by waves of ambitious new designers most of whom work for nothing out of their garages or studios, and their appeal is targeted at everyone. Of course, they're particularly sexy to the hardcore because nothing beats picking up and playing a game for 10 seconds and getting directly into the action. And black and white games certainly aren't new -- Masaya Matsuura's strange actiony Vib Ribbon was a cult hit in 1999. But Sony Japan's entry is more like an M.C. Escher game in motion, with physics, gravity, and an obscure yet fascinating, almost nameless element that's magnetizing.