Marketing – You’re Doing It Wrong

There have been quite a few hiccups regarding the marketing strategies of some publishers when promoting their respective video games. From the recently announced half-eaten body of a woman included in a special edition of the upcoming ‘Dead Island: Riptide’, all the way to the Facebook fiasco of ‘Hitman: Absolution’, it seems that the publishing companies struggle too hard for pretty much nothing but bad publicity.

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