Top
530°

CEO says Sony is on track for comeback

Sony Corp., the Japanese electronics and entertainment company, is headed in the right direction although its comeback is not yet complete, its chief executive said Thursday.

Kazuo Hirai told reporters that Sony is now more nimble and focused under his leadership which began nine months ago. Sony has lost money for the past four years, and has fallen behind powerful rivals such as Apple Inc. and Samsung Electronics Co. in profitability and innovation.

Hirai acknowledged Sony had gotten bogged down in its sprawling bureaucracy, and stressed he is making a point of personal involvement in product development to make sure good ideas don't get squelched.

"I'm shepherding several of those projects personally myself to make sure that it doesn't get held up in the bureaucracy, or it doesn't suddenly fade away in the approval process," he said at Tokyo headquarters.

Like other Japanese electronics makers, Sony is taking a beating from Chinese, Taiwan and South Korean rivals that offer products at much cheaper prices. Hirai said Sony will target customers willing to pay more and won't get sucked into a price war.
The make of Bravia TVs and PlayStation 3 game machines reports earnings next month for last year's final quarter. The numbers are expected to highlight a Sony midway through its recovery.

Read Full Story >>
hosted2.ap.org
The story is too old to be commented.
360ICE1677d ago (Edited 1677d ago )

To me, it seems Hirai has really kicked the ball out of the park. Sony did so much last year, it's unheard of. Sure, there are plenty of things that remain to be done, like making a profit, but hey, I won't be surprised if they get there eventually!

He's sped up the company and he's drifting around the difficult turns. Ridge Racer has taught him well.

Akuma-1677d ago

i cant wait for ps4.

next gen starts when ps4 is here.

Army_of_Darkness1677d ago

"To me, it seems Hirai has really kicked the ball out of the park."

I think you meant to say hit the ball out of the park. LOL! kicking the ball out of the park wouldn't go to well in soccer:-p

anyways, I don't mind paying a little extra for Sony products just as long as the quality is still high.

-Alpha1677d ago

"next gen starts when ps4 is here."

N4G is going to be a cesspool when next gen rolls around if people are already acting like this.

Red_Orange_Juice1677d ago

Japenese, they're so likable :D

RememberThe3571677d ago

@Alpha: It'll be a cesspool because people will have the nerve to be offended by a comment like that. Why does saying that piss so many people off? Why the f*ck do you guys care so much?

hazardman1677d ago

I think most of the disagrees came cause the thread had nothing to do with xbox and everything to do with sony. So don't take it personal. The ones who agreed like myself probably enjoy both sony and ms systems. That being said when your in a all sony thread better to keep anything ms out.

-Alpha1676d ago (Edited 1676d ago )

@357

Maybe because those kind of comments are inflammatory? We know very little of what's happening next gen and what the exact specs of either console are, yet we have people already acting as one console makes the other obsolete. People have such a major axe to grind, and they don't even try to hide it. Most rumours (if they are of any use) point to these two consoles being very close and advantageous in their own rights, yet "next gen starts when and only when PS4 arrives".

MikeMyers1676d ago

"@Alpha: It'll be a cesspool because people will have the nerve to be offended by a comment like that. Why does saying that piss so many people off? Why the f*ck do you guys care so much?"

Probably because almost every article has at least one person who feels the need to sidetrack a topic into something else. This topic for example is about Sony rebounding from years of losses to one person who has to put up the home team flag and wave it around while downplaying the competition.

If you don't think this place is a cesspool of fans continually backing one platform/company over another then you must be in private chats all day long.

"next gen starts when ps4 is here. "

43 agrees, 20 disagrees

"And when 720 is here to."

16 agrees and 45 disagrees.

Anyone else see a problem here? AngeliclceDiamond didn't even suggest the 720 was the system to start it, just to be part of the next gen and still got totally outnumbered.

MysticStrummer1676d ago

"Anyone else see a problem here?"

@MikeMyers - No. It's called having a different opinion. Try not to take it personally.

poet2151676d ago

To all that complain about the PS3 supporters, on this site...where were you guys at 2006-2008? Users such as Bloodmask & The Mart, are just a few of the names that used to really bash folks for owning a PS3. People on here were in heavy favor of Xbox 360 & if you spoke anything nice about PS3, they ganged up on you....about how it had no games....doomed to flop....blu ray was a waste...no rumble....psn was weak.....you name it, they picked on it.....so I guess the times & the landscape has changed somewhat.

omi25p1676d ago (Edited 1676d ago )

Its not called having a different of opinion when someone is stating a fact.

The 720 will be part of next gen saying it isn't because you're a sony goggle wearing fanboy just shows how ignorant you are that you disagree with facts.

This website is already ruined by people who obsess over one console and its made even worse when people are too stupid to see they are doing it.

When you read through the comments and sift through the stupid articles of the greatness of one console and the failures of the other you just see how truly pathetic gamers have become.

Millions of people buy COD, On this site they are all stupid, Millions of people pay for LIVE on this site they are all retards wasting their money.

Its just bias followed by more bias.

@Poet215

You have just listed to users who are no longer on the site, then brought up comments from different people 7 years ago.

So great arguement.

-Alpha1676d ago (Edited 1676d ago )

@poet

I was around. I was also around on other sites, and also around last gen when Xbox was relentlessly laughed at for even existing, way before N4G even existed. What does any of that have anything to do with this? I don't get why people hold grudges based on what some trolls on this site said earlier in the gen as if that justifies your turn at doing the same.

What makes it true? It's as equally silly as "next gen starts when 720 is here", it only shows that people are incredibly spiteful even without any real evidence to back anything up. People have already made up their minds, and that's fine, but to then try to act as if their console alone is all that matters shows how deep rooted people's agendas are.

mwjw6961676d ago

WOW Sony fans are legion on this site...

PS4 comment 57 agree/30dis.
720 comment 24 agree/ 58 dis.

Whats the matter fanboys no games to play this holiday???

ONE OF US ONE OF US SONY DONT CARE ABOUT ANY OF US

EVILDEAD3601676d ago (Edited 1676d ago )

'I don't get why people hold grudges based on what some trolls on this site said earlier in the gen as if that justifies your turn at doing the same.'

'What makes it true? It's as equally silly as "next gen starts when 720 is here", it only shows that people are incredibly spiteful even without any real evidence to back anything up. People have already made up their minds, and that's fine, but to then try to act as if their console alone is all that matters shows how deep rooted people's agendas are.'

Well said Alpha

But see YOU are allowed to say these things while others cannot.

I lost a bubble yesterday for simply saying..

'Lol @ the same old troll attempts for EVERY single MS ad from the same people.'

And then moved onto the topic and that was simply an announcement for an Xbox arcade game that got trolled to death.

' http://n4g.com/news/1156003...

But what Alpha is insinuating is a daily event on N4G.com, but I had I made the same quote as Alpha in this article I would have lost two more bubbles..lol

As for the topic..

I think Sony is definately in a better place than they were last year this time.

It's good as a PS3 owner myself some big exclusives finally coming around that's generating some excitement.

But, if it really plays out like it should I believe that the PS4 official announcement will be where they as a company finally get the ball rolling in the right direction.

I think is going to be some really fun times for gamers this year, but I think the same ol' rhetoric will unfortunately win out the day.

Evil

Wenis1676d ago

I can't wait for when 720 and PS4 are finally here, it'll be like the good old N4G days all over again

gamernova1676d ago

So if I say that we have next gen graphics on the pc...is everyone going to disagree with me? haha Jokes aside, I am glad that Sony is making a come back. Honestly it is quite impressive they came back from such a bad screw up like pricing and coming out after the 360. But if anyone can do it, they can. I will always have a soft spot for Sony even though I am a PC gamer now.

Kevin ButIer1676d ago

Cesspoool... In 2006 360 trolls ruled this place...

insomnium21676d ago

@alpha

Once we get 90% of the media saying Sony wins and Nextbox is doomed call me. Until then there is no way the grudge can be settled or evened out. If you were her you know how bad it was. Nobody cares about fanboys. This thing became a war because of the media propaganda imo. That's why I was caught up on it anyway. The double standards and the flip flopping from the daily fanboys didn't help either.

Boody-Bandit1676d ago (Edited 1676d ago )

@Alpha
"N4G is going to be a cesspool when next gen rolls around if people are already acting like this."

Is going to be? The elimination of the zones turned this place into a cesspool ages ago. That and allowing any thrown together blog to pass itself off as gaming media. Which is why I am basically a ghost here now and have been for the past year or so. I LOVE gaming but have no tolerance for rhetorical nonsense from fanboys.

How many us vs them, pass or fail, most disappointing over hyped repetitive yadda yadda articles can one site allow?

I can't wait for the next generation to get here. IMO it's overdue. I hope Sony shoots for the stars. It will only be good for us gamers (competition keeps us moving forward).

MikeMyers1676d ago (Edited 1676d ago )

MysticStrummer

"No. It's called having a different opinion. Try not to take it personally. "

An opinion is saying you think one will do better than the other or you will buy one over the other because of whatever reason. Disagreeing that when the 720 comes out will be part of next gen but only agreeing the PS4 will be isn't an opinion, it's stupidity. How can one be part of next generation and the other not?

I don't work for either company and I am eagerly anticipating each system and what each offers. Why would I say something as dumb as one being next gen and then disagree with someone that says next gen also includes the 720? What are we, a bunch of children? So no, I didn't take it personal, I just found it odd how that got so many disagrees.

UltraVegito1676d ago

Kaz said he's targeting a audience that's willing to pay more for their products and won't get tangled in a price war...

I'm getting worried,I just hope sony doesnt do anything crazy with the ps4 price :S

Hozi1676d ago

"Riiiiidddgggeee Raaaceeerrrrr!"

tamathadavid21676d ago

If you think Travis`s story is nice, , 1 week ago my cousins best friend earned $8666 just sitting there 20 hour's a week from there house and the're best friend's step-mother`s neighbour has been doing this for 3 months and easily made over $8666 part time from a laptop. use the steps available at this link.. http://is.gd/kbQCEd

SegataShanshiro1676d ago

Wii U is next gen...like it it or not

sikbeta1676d ago

They're losing money still, going for like 9 years straight but lets see next quarter results :P

The_Infected1676d ago

@/-alpha

As soon as next gen is here N4G will be a Fanboy warzone and we'll all be losing bubbles!!:(

+ Show (24) more repliesLast reply 1676d ago
sak5001677d ago

Yeah like firing 10000 people.

360ICE1677d ago (Edited 1677d ago )

Yeah, strange thing how companies in trouble have to get rid of costs that are not completely necessary, liquidate their assets and reinvest.

@Haha123
Not making money is not the same as not making a profit. Companies posting losses years in a row are not completely unusual in the tech-industry, where you have to invest to stay ahead.

Riderz13371677d ago

It's not his fault. They are restructuring the company and if that means having to let go of some employees then so be it. You can't continue to pay people when you aren't making any money. Hard decisions have to be made whether you like it or not.

kenshiro1001677d ago

...Because other companies didn't have to lay off other people because of a terrible economy.

Really sad you have to stoop that low to mock the fact that people lost their jobs.

SilentNegotiator1676d ago

Oh I'm sorry....did I miss something? Because he didn't say that they MADE a comeback, he said that they could be on TRACK for a comeback.