Nintendo Insider writes: The Advertising Standards Authority (ASA) has banned a Wii U advertisement, following a complaint that it is misleading consumers.
Oh wow, that is just not right. I mean should 3D Blu-ray players not advertise 3D because not all Blu-ray's are 3D, or just because it is a 3D Blu-ray player and 3D Blu-ray if you don't have a 3D TV it is not going to work...I could have probably thought of a better analogy, that was the first that came to mind.
That is a terrible analogy. What the advertising watchdog has done is right. What Nintendo needed to do was put a disclaimer, that is clearly visible, to say that the specific feature doesn't work on all games
I'm shocked that 1upgamer99 was actually trying to defend Nintendo misleading consumers with the advert. I think it's articles like these that always highlight the difference between the kiddies on N4G and the actual adults. You'll get the little kids whining about their favorite company being punished and how consumers should just wave their rights away while people with some actual sense acknowledge that it's a good thing when companies don't get away with attempts at conning consumers.
nintendo misleading consumers again, thats normal. the wii was suppose to have 1:1 motion controls but it doesnt. the wii u is suppose to be next gen but its weaker than the xbox and ps3. i cant wait for ps4.
the system is capable of all of those things the ad portrays. It is the responsibility of the software developer to state whether or not those features apply to their specific title. when you advertise the platform you are going to tout everything it is capable of in spite of those features not being used by EVERY title released. That is the nature of advertising the platform. Advertising the games for said platform is where all the fine print comes into play. It was blogged about by someone that they got the pro controller only to find out it didnt work with NSMBU. It clearly says on the game box what controllers are supported just as has been the norm for every game released this gen for the wii, 360 and ps3. You dont list the supported games on the box for the controller because that is an ever changing condition.
It's the 21st century. You have to use disclaimers and be 100% clear about functionality and limitations that may affect customer decision. Oversight happens sometimes, I suppose. I doubt that the Nintendo corporation is lacking in legal knowledge/power to understand the situation.
@darthv72 That would be true if the specific game was made clear during the ad. What happens in the ad is a generic game is shown to switch to the controller without any information that it may not work on all Wii U games. The way it comes off seems like they mean any game can do it which is actually wrong. All it needs is a disclaimer like what Microsoft did with a kinect advert showing it in schools and a hospital. Technically it could do those things it said but they had to say the consumer will not be able to experience that now and could soon. You have to be as clear as possible as a normal consumer could get a Wii U game with their Wii U but not do what it says on the advert. It is why we dont get adverts showing a PS3 and vita working together without a disclaimer saying they are sold seperately and subject to game type
@1up it says it in clear day light the u need a 3d compatible tv 3d hdmi cable and a 3d compatible blu-ray player . Do the research. I know I have 3d tv and 35 3d movies and games .
I have them too, what I was talking about was advertising for 3D Blu-ray...LOL I don't need to research it.
All ads for 3d,hd,ect products have a disclaimer at the end stating not everything will work or you need special cables ect, this add was removed because it did not state the disclaimer at the end.
I'm with the ASA on this front as well. The ability to play Wii U without a television is one of the major highlights of the console and it not being fully available for every game does indeed need to be fully understood by consumers.
Maybe the feature isn't available for EVERY game but, i have a problem with it being taken down cause one person complained. This sort of thing happens much too often and you really have to these people's agenda.
no harm, no foul i guess
Does anybody know if they were fined?
What do you care? The ad was removed; the due punishment was given.
its possible she likely cares because it gives more fuel for her hate of nintendo
and this is important why? oh wait it's you mika being a troll
I kind of agree with Mika here. What is the punishment for breaking the law? Oh, we are just gonna remove the ad. Even though this is a pretty small violation and hardly hurt anyone, I think they should get a small symbolic fine to indicate there is a penalty for illegal actions.
The fact they already lost a sum on these ads could be enough. The law is not absolute. It's merely there to give guidelines to protect you from people and yourself.
That's the problem though; we don't know if some people were (or at least felt like they had been) duped or not. If they were, how many sales of systems and games did the ad generate before it was pulled? How much money was made? Nobody can ever know the answer. This may have been an honest oversight when compiling the ad for all we know...but on the other hand it could be the oldest trick in the book; the old "oh really? We didn't realise! We'll pull the ad immediately and know for the future...*sniggers*" manoeuvre lol I for one was pleased when they finally enforced the "not actual game footage" disclaimer, as I was fed up with pre-rendered WOW bagging sales for mediocre games. :O
The problem I'm trying to point out is that, by merely having an ad removed there were no real repercussion for breaking the law. On top of that, they enjoyed the benefit of false advertising. If I was a company, I would just keep pushing that envelope, because you now what, the worst that could happen is the ad is removed. It's simple, make it so it is unprofitable to break the law and most companies will stay in line.
The Wii U hater club president has arrived I see. Shouldn't you be under your bridge right now?
There punishment was they had to live in a room of mii's for a week.
Companies will always try and get away with this, they go down to route of saying "oh we didn't not not mention it, so its okay right?" When they know the consumer will assume it will work on every game which is exactly what they want them to think without directly saying it. Good move by the ASA to make sure that people who buy the Wii U buy on a more informed choice rather than a well made biased advert.
how is it misleading...i can do many things doesnt mean that i do all those things all the time....the wiiu can do all those things doesnt mean it has to do it all the times...but its a fantastic option...ps3 and wiiu had motion control capabilities but not every game use motion control....its very silly and just more hate on nintendo
the PS3 "only does everything"... I mean that's way more misleading.
That's just a motto though. Of course the PS3 can't do EVERYTHING. This is different. This is a feature Nintendo was pushing. They should have said some games can do this.
Lol, you should have known better than posting that in here. This is negative news about Nintendo, so 90% of the people viewing it are going to be Sony fanboys. You can't speak ill of Sony in "anyway" without getting hammered by them. Doesn't matter whether its true or not. Heaven forbid you try to speak positive of or defend Nintendo in their presence on this site.
You can't assume everyone with common sense is fanboy. A motto is never fact. I mean, a motto that says "live green" can be ambiguous too, lets say for idiots that think they should be green. But it can also mean eat greens or be environmentally friendly. Also when comparing apples to apples ps3 can be considered to to just about everything lol ofc not all of it well:P Any idiot that believes everything also means wiping your ass prob doesn't have enough cash to buy it anyways:) Anyways, misleading facts vs motto are the difference between day and night, Nintendo could've easily put in writing at the bottom of the scenes "Select titles only" or "Compatible titles only", it would've never had a problem ever. I could do an advertisement that says that I have a pill that makes you fly, but if I put in writing at the bottom I say "Doesn't actually make you fly, it makes you high" I'll never get in trouble:)....well except with like the cops, but thats it!
worst part is, I'm a sony fan... they should have just made their motto "play on the TV or the pad" then everything would have been fine I think -_-' banning the ad was ridiculous...
NOTHING can do "everything" That's why it is NOT misleading. It's hyperbole. Obvious hyperbole. If you want to fantasize yourself being incapable of understanding something simple like that so that Sony can be "deceiving", go ahead....it can't be that far from the reality if you're going to compare a slogan like that to a listed feature in an advertisement.... "banning the ad was ridiculous" - No it wasn't. It forces them to throw in a disclaimer before showing it again, that simple.
Who cares i'm sure ive seen PS Move adverts a while bk that did the same and especially Kinect i don't remember them adverts clearly stating not compatible with all games ?? Anyway i'm sure Nintendo are doing some competition at present for shorts that explain the wiiu and gamepad functions they will bounce bk with some incredible marketing plan.
Nintendo sure was wrong on that one. If hey say you can do something it should mean you can always do it. Just because they never said you can do it for all games doesn't clear them. Why isn't that a feature all games have? If the console is new they should have made that part of how games work. Too bad US commercials aren't held to the same standards as in the UK.
On the one hand, how stupid are these people who do not understand that certain features in games that require the use of BOTH screens at the same time (i.e. one of the main points of having the GamePad in the first place) directly implies that the TV MUST be used to play? On the other hand, I know a few people who still think that the Wii U is just a new controller for the Wii. :p