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Submitted by Seedhouse 1120d ago | news

UK Wii U advert banned due to misleading public

Nintendo Insider writes:

The Advertising Standards Authority (ASA) has banned a Wii U advertisement, following a complaint that it is misleading consumers. (Nintendo, Wii U)

1upgamer99  +   1121d ago
Oh wow, that is just not right. I mean should 3D Blu-ray players not advertise 3D because not all Blu-ray's are 3D, or just because it is a 3D Blu-ray player and 3D Blu-ray if you don't have a 3D TV it is not going to work...I could have probably thought of a better analogy, that was the first that came to mind.
iamnsuperman  +   1121d ago
That is a terrible analogy. What the advertising watchdog has done is right. What Nintendo needed to do was put a disclaimer, that is clearly visible, to say that the specific feature doesn't work on all games
jimbobwahey  +   1120d ago
I'm shocked that 1upgamer99 was actually trying to defend Nintendo misleading consumers with the advert.

I think it's articles like these that always highlight the difference between the kiddies on N4G and the actual adults. You'll get the little kids whining about their favorite company being punished and how consumers should just wave their rights away while people with some actual sense acknowledge that it's a good thing when companies don't get away with attempts at conning consumers.
Akuma-  +   1120d ago
nintendo misleading consumers again, thats normal. the wii was suppose to have 1:1 motion controls but it doesnt. the wii u is suppose to be next gen but its weaker than the xbox and ps3.

i cant wait for ps4.
darthv72  +   1120d ago
the system is capable of all of those things the ad portrays. It is the responsibility of the software developer to state whether or not those features apply to their specific title.

when you advertise the platform you are going to tout everything it is capable of in spite of those features not being used by EVERY title released. That is the nature of advertising the platform. Advertising the games for said platform is where all the fine print comes into play.

It was blogged about by someone that they got the pro controller only to find out it didnt work with NSMBU. It clearly says on the game box what controllers are supported just as has been the norm for every game released this gen for the wii, 360 and ps3.

You dont list the supported games on the box for the controller because that is an ever changing condition.
SilentNegotiator  +   1120d ago
It's the 21st century. You have to use disclaimers and be 100% clear about functionality and limitations that may affect customer decision.

Oversight happens sometimes, I suppose. I doubt that the Nintendo corporation is lacking in legal knowledge/power to understand the situation.
iamnsuperman  +   1120d ago

That would be true if the specific game was made clear during the ad. What happens in the ad is a generic game is shown to switch to the controller without any information that it may not work on all Wii U games. The way it comes off seems like they mean any game can do it which is actually wrong. All it needs is a disclaimer like what Microsoft did with a kinect advert showing it in schools and a hospital. Technically it could do those things it said but they had to say the consumer will not be able to experience that now and could soon. You have to be as clear as possible as a normal consumer could get a Wii U game with their Wii U but not do what it says on the advert. It is why we dont get adverts showing a PS3 and vita working together without a disclaimer saying they are sold seperately and subject to game type
aceitman  +   1121d ago
@1up it says it in clear day light the u need a 3d compatible tv 3d hdmi cable and a 3d compatible blu-ray player . Do the research. I know I have 3d tv and 35 3d movies and games .
1upgamer99  +   1121d ago
I have them too, what I was talking about was advertising for 3D Blu-ray...LOL I don't need to research it.
lashes2ashes  +   1120d ago
All ads for 3d,hd,ect products have a disclaimer at the end stating not everything will work or you need special cables ect, this add was removed because it did not state the disclaimer at the end.
Slapshot82  +   1120d ago
I'm with the ASA on this front as well. The ability to play Wii U without a television is one of the major highlights of the console and it not being fully available for every game does indeed need to be fully understood by consumers.
nunley33  +   1119d ago
Maybe the feature isn't available for EVERY game but, i have a problem with it being taken down cause one person complained. This sort of thing happens much too often and you really have to these people's agenda.
miyamoto  +   1121d ago
no harm, no foul i guess
-Mika-  +   1121d ago
Does anybody know if they were fined?
PopRocks359  +   1120d ago
What do you care? The ad was removed; the due punishment was given.
DarkBlood  +   1120d ago
its possible she likely cares because it gives more fuel for her hate of nintendo
animegamingnerd  +   1120d ago
and this is important why? oh wait it's you mika being a troll
nukeitall  +   1120d ago
I kind of agree with Mika here.

What is the punishment for breaking the law?

Oh, we are just gonna remove the ad. Even though this is a pretty small violation and hardly hurt anyone, I think they should get a small symbolic fine to indicate there is a penalty for illegal actions.
ChickeyCantor  +   1120d ago
The fact they already lost a sum on these ads could be enough. The law is not absolute. It's merely there to give guidelines to protect you from people and yourself.
#3.3.1 (Edited 1120d ago ) | Agree(3) | Disagree(6) | Report
G20WLY  +   1120d ago
That's the problem though; we don't know if some people were (or at least felt like they had been) duped or not.

If they were, how many sales of systems and games did the ad generate before it was pulled? How much money was made? Nobody can ever know the answer.

This may have been an honest oversight when compiling the ad for all we know...but on the other hand it could be the oldest trick in the book; the old "oh really? We didn't realise! We'll pull the ad immediately and know for the future...*sniggers*" manoeuvre lol

I for one was pleased when they finally enforced the "not actual game footage" disclaimer, as I was fed up with pre-rendered WOW bagging sales for mediocre games. :O
nukeitall  +   1120d ago
The problem I'm trying to point out is that, by merely having an ad removed there were no real repercussion for breaking the law. On top of that, they enjoyed the benefit of false advertising.

If I was a company, I would just keep pushing that envelope, because you now what, the worst that could happen is the ad is removed.

It's simple, make it so it is unprofitable to break the law and most companies will stay in line.
AO1JMM  +   1120d ago
The Wii U hater club president has arrived I see.

Shouldn't you be under your bridge right now?
chukamachine  +   1120d ago
There punishment was they had to live in a room of mii's for a week.
kyon147  +   1120d ago
Companies will always try and get away with this, they go down to route of saying "oh we didn't not not mention it, so its okay right?" When they know the consumer will assume it will work on every game which is exactly what they want them to think without directly saying it.

Good move by the ASA to make sure that people who buy the Wii U buy on a more informed choice rather than a well made biased advert.
wiiulee  +   1120d ago
how is it misleading...i can do many things doesnt mean that i do all those things all the time....the wiiu can do all those things doesnt mean it has to do it all the times...but its a fantastic option...ps3 and wiiu had motion control capabilities but not every game use motion control....its very silly and just more hate on nintendo
grailly  +   1120d ago
the PS3 "only does everything"... I mean that's way more misleading.
#7 (Edited 1120d ago ) | Agree(9) | Disagree(13) | Report | Reply
BrianC6234  +   1120d ago
That's just a motto though. Of course the PS3 can't do EVERYTHING. This is different. This is a feature Nintendo was pushing. They should have said some games can do this.
lilbroRx  +   1120d ago
Lol, you should have known better than posting that in here. This is negative news about Nintendo, so 90% of the people viewing it are going to be Sony fanboys.

You can't speak ill of Sony in "anyway" without getting hammered by them. Doesn't matter whether its true or not. Heaven forbid you try to speak positive of or defend Nintendo in their presence on this site.
kB0  +   1120d ago
You can't assume everyone with common sense is fanboy.

A motto is never fact. I mean, a motto that says "live green" can be ambiguous too, lets say for idiots that think they should be green. But it can also mean eat greens or be environmentally friendly.

Also when comparing apples to apples ps3 can be considered to to just about everything lol ofc not all of it well:P

Any idiot that believes everything also means wiping your ass prob doesn't have enough cash to buy it anyways:)

Anyways, misleading facts vs motto are the difference between day and night, Nintendo could've easily put in writing at the bottom of the scenes "Select titles only" or "Compatible titles only", it would've never had a problem ever.

I could do an advertisement that says that I have a pill that makes you fly, but if I put in writing at the bottom I say "Doesn't actually make you fly, it makes you high" I'll never get in trouble:)....well except with like the cops, but thats it!
grailly  +   1120d ago
worst part is, I'm a sony fan...

they should have just made their motto "play on the TV or the pad" then everything would have been fine I think -_-'

banning the ad was ridiculous...
SilentNegotiator  +   1120d ago
NOTHING can do "everything"

That's why it is NOT misleading. It's hyperbole. Obvious hyperbole.

If you want to fantasize yourself being incapable of understanding something simple like that so that Sony can be "deceiving", go can't be that far from the reality if you're going to compare a slogan like that to a listed feature in an advertisement....

"banning the ad was ridiculous"
No it wasn't. It forces them to throw in a disclaimer before showing it again, that simple.
#7.2.3 (Edited 1120d ago ) | Agree(2) | Disagree(3) | Report
metroid32  +   1120d ago
Who cares i'm sure ive seen PS Move adverts a while bk that did the same and especially Kinect i don't remember them adverts clearly stating not compatible with all games ??

Anyway i'm sure Nintendo are doing some competition at present for shorts that explain the wiiu and gamepad functions they will bounce bk with some incredible marketing plan.
BrianC6234  +   1120d ago
Nintendo sure was wrong on that one. If hey say you can do something it should mean you can always do it. Just because they never said you can do it for all games doesn't clear them. Why isn't that a feature all games have? If the console is new they should have made that part of how games work. Too bad US commercials aren't held to the same standards as in the UK.
MartinB105  +   1120d ago
On the one hand, how stupid are these people who do not understand that certain features in games that require the use of BOTH screens at the same time (i.e. one of the main points of having the GamePad in the first place) directly implies that the TV MUST be used to play?

On the other hand, I know a few people who still think that the Wii U is just a new controller for the Wii. :p
kB0  +   1120d ago
You can't blame people on their lack of knowledge in a system that is for example for their child or or a present.

I mean it's a Nintendo product, and most people expect it to be child and user friendly.
landog  +   1120d ago
i agree with this, it is misleading

also, i think ALL GAMES should clearly say the NATIVE resolution of the game on the box

nearly all games on ps3 and 360 say "1080p" on the box when nearly all are 720 or in many cases much misleads many, many people... i have a bunch of friends and people on here as well who think their games on xbox/ps3 are actually 1080p

also, when screenshots are shown for a game they should have to say the platform the screens are captured from, as many, many times the screens are from pc code with high resolutons and anti aliasing that will NEVER appear in the console version....they even do this with games that are not even on pc....gears of war 3....ect.....

it is intentionally misleading people to believe a product they are considering purchasing is better than it is....and it is wrong!
Braid  +   1120d ago
You're absolutley right and I wouldn't agree more- covers of some console games are so misleading that it's not even funny anymore.

A great portion of games are not even native 720p and some are just upscaled pieces of blurry messes, which is a shame in itself, and yet they slap the "720p HD Resolution" stamp like a medal on the back cover. I mean how wrong is that? I know most people don't even care about the native resolution and some gamers wouldn't even tell the difference but I do, and I don't want waste my time looking it up on some internet forum to see what the actual resolution of the game is- just be honest and tell it exactly how it is, good business ethics demand this. As a consumer, don't I have the right to know how good a game looks or runs on a spesific platform before I buy it? Do I always have to follow posts on forums, watch comparison videos, do some research that I'm not even supposed to do before I decide on buying a game?

And that's not the only issue here with the covers. You've probably noticed so far that the screenshots used on the back cover of some console games are not even taken from the respective versions- most of them usually use HD PC shots or overly photoshopped commercial scenes just to make you think that the game looks that good, which is not always right especially if the game is an upscaled teary mess with no proper anti-aliasing involved. Look how gorgeous they look with ultra HD resolution and massive amount of anti-aliasing on those shots. When I get my hands on a game box I just look at those shots and say "Hey, I don't even get to play games looking that good on my high-end gaming PC!"

Do you want to know what we call those screenshots in gaming community? Bullshots, my dear friends. Some of those are absolute bullshots.

The question comes to this: do we really enjoy comparing the versions we own and find a sadistic pleasure in it? That, without a doubt, is WRONG in my point of view. If there's a multiplatform game, I expect it to run just as good as the other version on a spesific system- that's how it should work. If one version runs on a lower resolution, with less AA, or with blurry textures, it should be straightforward and written on the box with a spesific benchmark line like "this version runs at x resolution with an average FPS rate of y", although we all know that this is just a fool's dream and not going to happen unless some regulation authority regarding games' performance is formed just like the rating authorities.
#11.1 (Edited 1120d ago ) | Agree(2) | Disagree(0) | Report | Reply
Fishy Fingers  +   1120d ago
Contains horse meat?
MasterCornholio  +   1120d ago
I actually like horse meat.

Motorola razr i
stuntman_mike  +   1120d ago
I feel a bit horse after eating that burger!
GribbleGrunger  +   1120d ago
The first time I saw those adverts I mentioned to my son that they were misleading and should be changed. They deliberately mislead the public here.
cyclindk  +   1120d ago
I agree though, that just because CERTAIN games may not implement this feature, it does not mean the console isn't capable of this... not Nintendo's fault if no developer used it.
a_adji  +   1120d ago
What is funny is that only one person made a complaint.
lilbroRx  +   1120d ago
Actually, saying certain or some games support the feature is also misleading. "MOST" games support the feature, as in over 50%.

The ones that don't are anomalies at the moment. Speaking of which, are there any games that don't?

Also, how can Nintendo be penalized for this but Sony not when then removed other OS and various other functionality when the console got modded.

Also, the guy above that mentioned the false resolution things made a very good point.
LOL_WUT  +   1120d ago
Hopefully that'll teach Nintendo not to mislead the public. ;)
profgerbik  +   1120d ago
FUCK YOU REGGIE! I know it was you, you scumbag! No I don't really but let's just say it's all Reggie's greedy fault. I hate the day that guy ever showed his face around Nintendo's doorstep.

Just goes to show, Nintendo has had this crappy attitude for a while with their consumers and I don't like it one bit. Treating them as if they are Apple customers but hell no one can beat the misleading commercials we have here in America. This place is fucking horrible.

Disclaimers or not they blatantly straight up lie about their products not just on TV and there is actually a written law in the U.S. that permits corporations the right to lie to consumers.. Isn't that some messed up crap?

You go, UK for giving more of a shit about what the public see's. At least someone cares about the people in their country a little more.
#18 (Edited 1120d ago ) | Agree(3) | Disagree(1) | Report | Reply
PS3Freak  +   1120d ago
I'm surprised that they wouldn't put in fine print that explained not all games have this feature.

Fine print fixes anything.
Neonridr  +   1120d ago
Wow, next thing we're going to have to do is put disclaimers on cars. My car's speedometer goes up to 200 km/hr but guess what, my car will never actually reach that speed. Does that mean on my speedometer they should have a small asterix in the corner stating that even though it shows that speed, it will never achieve it?

Like someone mentioned above, the whole PS3 motto thing saying that "it only does everything" is VERY misleading. I mean they blatantly say it on the commercials and in print. They are basically saying that the PS3 does everything, when in actual fact, it doesn't. Just because it's a slogan doesn't mean they can lie about it and get away with it.

Nintendo didn't say anything about their games all working on the gamepad, but because there are people in the world who aren't tech savvy they would be confused. So they ended up removing the commercial because they didn't state that the feature will not work with all games (which at this point I believe are only ZombiU and Nintendo Land that need the TV screen).
LOL_WUT  +   1120d ago
Just give it a rest ;) They were wrong for misleading the public it happens.
Gekko  +   1120d ago
I remember reading this on CVG earlier. Who would've thought that one person complaining would cause this. I can see how that advertisement could be seen as misleading but in the future Nintendo should put a message on the bottom if they want to promote that feature because not everyone has the time to research about the product.
Moncole  +   1120d ago
I hate these articles that wont show the ad.
shivvy24  +   1120d ago
lol cant wait for Next Gen !!

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