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Submitted by hylandpad 702d ago | opinion piece

The Best of Video Game Advertising

There's no two ways about it; video game advertising, done well, can make or break a game's chances of success. Successful advertising campaigns leave an impression - gamers are still talking about them, years after the game has gone out of fashion. "REMEMBER THAT ADVERTISEMENT WHERE PIKACHU BEAT THE SH!T OUT OF MARIO?"

It used to be that we could only reminisce on those commercial gems. But now, thanks to the wonderful witchcraft of the internet - those videos have been immortalized, and are available for your viewing pleasure. Here's Starpulse's Top 15 Video Game Commercials and Ad Campaigns. (Culture, Industry, Kevin Butler, PC, PS2, PS3, Xbox, Xbox 360)

haggishurler  +   702d ago
In my opinion PlayStation has had by far the best ads this generation.

I absolutely love the "Michael-long live play" advert, and Kevin Butler was great.
caseh  +   702d ago
Agreed, Sony actually done adverts that I would make an effort to watch with the Kevin Butler ones. Quite unusual when you consider most people only watch adverts because they are forced on them when watching TV/Youtube.
Belking  +   702d ago
I disagree. Sony advertising is not that good. You can say that sony does some things better, but advertising isn't one of them. Something wrong when people are focusing more on Kevin Butler than the product that he was supposed to encourage customers to buy. Then they turn around and sue the guy...I mean what is that?...lol
hylandpad  +   701d ago
I agree with you in that their law suit is kind of baseless and annoying. But thats business.

Where I dont agree with you, is that Kevin Butler WAS the product - in the sense that he stood for the Playstation brand for a good period of time. He advertised things in such a way that people's opinion of the PS brand improved enough for them to spend 300/400$ on a PS3 they might not have bought otherwise.

There is selling, and then there is branding. Without branding, giving an identity to your product, you wont sell.
Conzul  +   701d ago
Indeed. Remember that commercial when the PS3 came out - you know, the one with the crying babydoll? Freaky...
hylandpad  +   701d ago
Those were the Viral ones. They were weird, but had shock value.
mochachino  +   701d ago
Sony adverts this gen have been the worst in playstation's history. The best advertisements came from 3rd parties.
mayberry  +   701d ago
I saw a strange video years ago I think was from sony. It was called this is living: meltdown. nasty! http://www.youtube.com/watc...

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