170°
Submitted by hylandpad 961d ago | opinion piece

The Best of Video Game Advertising

There's no two ways about it; video game advertising, done well, can make or break a game's chances of success. Successful advertising campaigns leave an impression - gamers are still talking about them, years after the game has gone out of fashion. "REMEMBER THAT ADVERTISEMENT WHERE PIKACHU BEAT THE SH!T OUT OF MARIO?"

It used to be that we could only reminisce on those commercial gems. But now, thanks to the wonderful witchcraft of the internet - those videos have been immortalized, and are available for your viewing pleasure. Here's Starpulse's Top 15 Video Game Commercials and Ad Campaigns. (Culture, Industry, Kevin Butler, PC, PS2, PS3, Xbox, Xbox 360)

haggishurler  +   961d ago
In my opinion PlayStation has had by far the best ads this generation.

I absolutely love the "Michael-long live play" advert, and Kevin Butler was great.
caseh  +   961d ago
Agreed, Sony actually done adverts that I would make an effort to watch with the Kevin Butler ones. Quite unusual when you consider most people only watch adverts because they are forced on them when watching TV/Youtube.
Belking  +   961d ago
I disagree. Sony advertising is not that good. You can say that sony does some things better, but advertising isn't one of them. Something wrong when people are focusing more on Kevin Butler than the product that he was supposed to encourage customers to buy. Then they turn around and sue the guy...I mean what is that?...lol
hylandpad  +   961d ago
I agree with you in that their law suit is kind of baseless and annoying. But thats business.

Where I dont agree with you, is that Kevin Butler WAS the product - in the sense that he stood for the Playstation brand for a good period of time. He advertised things in such a way that people's opinion of the PS brand improved enough for them to spend 300/400$ on a PS3 they might not have bought otherwise.

There is selling, and then there is branding. Without branding, giving an identity to your product, you wont sell.
Conzul  +   961d ago
Indeed. Remember that commercial when the PS3 came out - you know, the one with the crying babydoll? Freaky...
hylandpad  +   961d ago
Those were the Viral ones. They were weird, but had shock value.
mochachino  +   961d ago
Sony adverts this gen have been the worst in playstation's history. The best advertisements came from 3rd parties.
mayberry  +   961d ago
I saw a strange video years ago I think was from sony. It was called this is living: meltdown. nasty! http://www.youtube.com/watc...

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Raiden’s better than Snake

6m ago - GE writes" "From the very beginning, Snake held a big place in our hearts as we made our way thro... | PS2
20°

Metal Gear Solid: Legacy Secured

7m ago - GE writes: "Metal Gear Solid started in 1987, but for me (and a lot of people) it was 1998. Us Eu... | Culture
Ad

Top 5 Movies To See This Month

Now - The month of September has Johnny Depp portraying an enraged criminal, a group of climbers trying to make it home safely, and the return of the sur... | Promoted post
40°

Final Fantasy XIII: It Isn’t Awful

7m ago - GE writes "When the words “Final Fantasy” are mentioned people will think of a gaming series that... | Xbox 360
20°

Dishonored: Definitive Edition Review | WGTC

10m ago - WGTC: Although it doesn’t feel as if so much time has passed, it’s been almost three years since... | PS4
20°

Kenshi’s Eight Year Development Journey From One-Man RPG To A Team’s Success

11m ago - Siliconera talks to the lead designer on open-ended RPG Kenshi about the game’s eight year develo... | PC