GDC: amBX chief talks consoles, GDC and why PC gaming is 'the testbed'

While catching up with the entire games community at GDC '08, videogaming247 took some time out to talk about where Philips have now got to with their amBX lighting and multimedia feedback technologies, first revealed to the public in April 2005. The amBX stand dominated the main show floor at GDC '08, and was showing off a number of the games now enabled with the tech, each one providing a contrasting visual and tactile experience.

videogaming247 talked to Philips amBX's chief marketing manager Jo Cooke, and asked her what the company that invented the lightbulb was up to in the gaming space.