Game-Ad Boom Looms as Sony Opens Up PS3

Sony is opening up its in-game advertising platform -- likely providing a boost to the already-burgeoning $400 million in-game-ad market and sparking a battle among the three key players who sell these ads.

The maker of the PlayStation3 system will offer an open platform, meaning in-game-ad-serving companies Double Fusion, IGA and Google-owned AdScape all will be able to sell ads in games that run on PS3, according to people familiar with Sony's plans. The three companies will strike deals with the major game publishers creating PS3 games, such as Electronic Arts, Activision and Ubisoft. Increasingly, those who score the plum publisher deals will turn out to be the winners in the competitive and fast-growing space.

"It'll come down to games and who has the largest catalog of games," said one person familiar with Sony's plans, but who did not have authorization to speak about it publicly.

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ktchong3950d ago (Edited 3950d ago )

Then they'll have to put as many titles on the platform as possible to maximize their advertising fees.


Omegasyde3950d ago


So if Mountain Dew goes in cahoots with EA for instance, would there be banners in the stadiums? Or even worse Forced Load screens?

Reggie Fils-Aime3950d ago ShowReplies(2)
meepmoopmeep3950d ago (Edited 3950d ago )

this is how Sony had always planned on generating revenue from its free online network. they'll make the $ back from these ads as well as the Developer "Homes" and DLC.

I think MS should follow suit and let Live be free and generate their revenue somewhere else. Online gaming should be free as it is.

Sony NEEDS to stress their FREE online more in ads and even on the packages of online games. Let it be known. The PSN is still young and needs a lot of work to be on par with Live, but so far so great and Sony needs to emphasize this more to the casual consumer. It is a good weapon to use.

giovonni3950d ago (Edited 3950d ago )

I agree, Even though I don't mind paying for live, but if I didn't have to it would be great. Fact of the matter is, I don't even pay fifty bucks a month. When a game comes out thats online worthy. I buy it on a month to month basis. That's not the point though, the point is. This is going to become the norm in gaming. Expect, like I said below, expect for all the gaming companies to follow suit. I think Nintedo may be the last to follow suit, but will do it on their next console.

giovonni3950d ago

Lol, yeah you right, and the ad would serve its purpose too. I can see it now, Playing Halo online, and watching some poor sap getting blown up over a Doritos (Cool Ranch) bill board ad.... It might even be me.

Nathaniel_Drake3950d ago

As I am to understand it Xbox Live gold members still get ads on their blade menu, so it seems Xbox is doing this plus still charging for live service, maybe its because there is like only one ad at a time showing so not much revenue is being made.

I don't know, does anybody who has a Xbox Live gold membership confirm this?

Dareaver13950d ago

like the halo and mountain dew, but the sync ads are direct result of microsofts partnership, other than that, they don't really advertise much on live, outside of live specific things that let you know what's new on live. We are not pounded with ads, don't let anyone on here mislead you.

There was the ad for dorito's, but that was directly game related, it was to design your own game i think. The mountain dew was to let you choose what color the new bottle was going to be. So the ads are not bad at all. And i think they are still under 10 ads that have ever graced live (and the adiddas ad that was preloaded, i still have it, i liked the commercial). They only started doing it after the update. Before the blades didn't have that moving flash window.

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