In an upcoming update to the Home Development Kit (HDK), companies will have a chance to start modeling these trophies themselves and playing with them in "Home."
Much of the presentation was spent looking at ways of developing and implementing objects into "Home," from the aforementioned trophies to sillier items like a bubble machine or a camera to take virtual photos with a friend's "Home" avatar.
When asked, "Why should I develop for Home?" James Cox, Senior Producer at Sony Computer Entertainment Europe, didn't seem ready for the question, as a long pause dangled in the audience. Eventually, the EA employee clarified his statement, instead wondering what the draw was for third parties without a clear revenue model in place.
Even then, Cox didn't exactly have a clear answer. Earlier in the presentation, Cox mentioned that publishers have the option of making items pay-to-play, but that wasn't a requirement, and he simply told the employee to call Sony if he was interested in a more formal pitch on the revenue possibilities for "Home."