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Rise of the Planet of Achievements: Gamification of the workplace

In 2011 a study named Gaming Britain: A Country United by Digital Play was published by the Game Steering Group (part of Internet Advertising Bureau). A nationally representative sample of 4,000 respondents was engaged. It reported that 32.9 million people across the UK play video games regularly. That’s 82% of Britons aged between 8 and 65. While the definition of ‘regularly’ is rather vague in the report, with ‘frequently’ translating as ‘within the previous month’, it’s important to note the rise of this industry throughout the country and many generations. The stereotype of the average gamer is changing as you read this.

[Written by Shane Ryan, Thunderbolt]

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