It seems the definition of "playing by yourself" has changed. Even when you're doing that, it seems you're not entirely "alone," per se. Annoying.
There's pro's and con's.... Pro's: - Developers can collect game play data, analyse how gamers play, and use it to make better single player games in future - They can more easily detect problems and imbalances and patch the game. it allows them to prioritise better - They can reduce piracy (sort of, and depending on the platform) - If done well it can add to the single player experience (see Demons Souls) Con's: - It's intrusive (being prompted to login every time, or sign up or activate a pass etc is annoying) - It can be game breaking if an 'always on' connection is required (Diablo III) - It can be distracting and immersion breaking - It can be nefarious... What are they doing with our data! - It's just a method to try and kill the used game market
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