TERA’s F2P shift comes as no surprise in an evolving industry.
It’s funny, just yesterday I was planning to write about the possibility of En Masse Entertainment switching TERA out of its initial subscription-based model, after the game experienced a surge in popularity following Korean Publisher NHN’s decision to make the leap. Little did I expect that the conversion was already on the agenda.
This morning, EME declared that the North American version of TERA would be going F2P with an optional subscripton fee starting in February, with Gameforge announcing similar plans from the EU version of the game nearly simultaneously. Despite happening quite a bit quicker than anticipated, the switch seemed an obvious direction considering the fading glamour of the game.