Analysis: Are gamers at risk of being all danced out?
With four releases in three years, is Ubisoft's Just Dance series in danger of oversaturating its market, asks Randy Lamberson.
(Culture, Industry, Just Dance 4, Ubisoft)
Of course they are. It's the same thing that happened with Tony Hawk, Guitar Hero, and Rock Band. They just keep spamming these series every year until the audience is sick of it.
They get a lot of profit this way, but the brand becomes completely useless. Things that could last twenty years or more are beaten to the grown to extract every dollar from it.
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They get a lot of profit this way, but the brand becomes completely useless. Things that could last twenty years or more are beaten to the grown to extract every dollar from it.