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Submitted by Pozzle 966d ago | interview

Sony CEO Kaz Hirai: 'We need to be a more focused company'

The Verge sits down with Sony's president and CEO for a chat.

(Skip forward 11 minutes for Hirai's opinions on gaming, the success of the PS Vita, and a small hint towards the Playstation 4.) (CES 2013, Industry, Kaz Hirai, Next-Gen, PS Vita, PS3, Sony)

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GreenRanger  +   966d ago
Focus more on the Vita and stop releasing TVs that nobody can afford.
Killzoner99   966d ago | Trolling | show | Replies(2)
remanutd55  +   966d ago
very interesting interview, i got the feeling kaz was talking about the ps4 at times lol and for the first time ever im really interested in a sony phone, Xperia Z might be my new cell phone purchase.
portal_2  +   966d ago
Kaz is a great guy, the perfect mix of friendliness and salesmanship. I love his reactions when someone asks about the PS4 :D
NobleRed  +   966d ago
Don't forget that you need to release the ps4 within six months after the x-box 720 or you will lose again.
DoctorNefarious123  +   966d ago
Can you define lose. Look all 3 systems this gen have done remarkably well and I can not see why it should be any different for next gen.
#3.1 (Edited 966d ago ) | Agree(20) | Disagree(1) | Report | Reply
mandf  +   966d ago
um the 360 is about to go into last place with a year head start. Who's the loser?
Cocozero  +   966d ago
The one who lost half their market share from last gen...
DarkMaulRises  +   966d ago
@ Cocozero
They released one of the most expensive game consoles of all time during the second worst recession in living memory. The fact that Sony turned it into a profitable enterprise is an achievement in itself.
#3.2.2 (Edited 966d ago ) | Agree(21) | Disagree(2) | Report
NO_PUDding  +   966d ago
They've had massive failings, and they've fought hard and well to win back what they can.

I doubt that's a position Sony want to repeat either way, admirable as their efforts were to mitigate the damage.

The Playstation 3 was a MASSIVE risk. Hopefully they play it a little more safe this generation, becuase it can't be denied Sony's first party offerings deserve to continue and sell.
DarkMaulRises  +   966d ago
Who disagreed with DoctorNeferious comment. Light the torches guys we have an apple fanboy amongst us.
MikeMyers  +   966d ago
The PS3 didn't lose. In fact all 3 systems did well. The losers were the ones bickering back and forth in the forums for the past 6 or 7 years trying to get as much support as possible in some imaginary feud they created.
TongkatAli  +   966d ago
PS4 should come in three years. Let the others have a head start, make your money back Sony. You wanted to give the public innovative hardware by putting a blu ray player in the PS3 and it bit you in the ass. Cheap is the way to go for consumers.
#4 (Edited 966d ago ) | Agree(2) | Disagree(7) | Report | Reply
HarryMasonHerpderp  +   966d ago
The Playstation brand is more for the hardcore market and Sony know this, an the hardcore market want a decent upgrade from the PS3.
TongkatAli  +   966d ago
I say take the PS2 strategy and put it on the PS3. There was a lot of hardcore games on the PS2 and F only taking care of one group in the market.

You gotta cover all your bases and not put all your eggs in one basket homie.
HarryMasonHerpderp  +   966d ago
Yeah I fully agree, but to keep the hardcore happy they will have to upgrade.
I have no problem with a console being full of games for the casual audience as long as the hardcore are catered to as well.
Like you said the PS2 strategy was a winner.
I suppose if they did go the cheap way like the Wii-U then they could pull off another PS2 success but ONLY if they have a ton of awesome games and support for the platform.

Who knows what they will do, it's exciting anyway! ^_^
Duck90  +   966d ago
Yeah, a decent upgrade indeed. But i also want them to get the marketshare back they once had. They had no overpowered system with the ps2 but they had the great games.
Sanquine90  +   966d ago
If they want to sell this 4k tv's please compare this tv to a regular 1080p tv's. Let us see the real difference and no shiny advertisment we can not understand.

PS the xperia Z will be my next phone:D Water resistent instant buy!
Duck90  +   966d ago
Xperia Z looks awesome
Belking  +   966d ago
I always like Kaz. He just may be the right person to bring sony back to where they were before.
Sanquine90  +   966d ago
Marketshare... in Us is no so high in As japan and europe. You don't say?

First, I feel that the patriosm of the common american works against sony as a japanese company. If a American consumer can buy an American or Japanese product they buy the American product.

Second, Price: sony always misses the mark with this one. My bravia TV in comparison with a Samsung TV is so much more expensive. I know the quality is good, but some people do not care if the quality is less. All they care is about the price. And now in this economic crisis i believe companies need to do some market research and find the sweet spot.

Third: Stop investing money in products people do not want at the moment. And if you want to create a product that no one wants do it the apple way. Back in the days i never thought i wanted an ipad. But now i own one without needing one:P
Duck90  +   966d ago
Kaz is the one who is helping sony to be the giant they are once where. ( I hope)
I hope they will support the vita for a ten year life cycle
fOrlOnhOpe57  +   966d ago
Im pleased that Sony have finally brought out comparable mobile phone tech after lagging behind. Time to upgrade to an xperia z when it releases here in the UK.
I think its where Sony can be most competitive and profitable as its probably the most popular and affordable piece of technology owned by most populations.

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