The Verge sits down with Sony's president and CEO for a chat.
(Skip forward 11 minutes for Hirai's opinions on gaming, the success of the PS Vita, and a small hint towards the Playstation 4.)
Focus more on the Vita and stop releasing TVs that nobody can afford.
very interesting interview, i got the feeling kaz was talking about the ps4 at times lol and for the first time ever im really interested in a sony phone, Xperia Z might be my new cell phone purchase.
Kaz is a great guy, the perfect mix of friendliness and salesmanship. I love his reactions when someone asks about the PS4 :D
Don't forget that you need to release the ps4 within six months after the x-box 720 or you will lose again.
Can you define lose. Look all 3 systems this gen have done remarkably well and I can not see why it should be any different for next gen.
um the 360 is about to go into last place with a year head start. Who's the loser?
The one who lost half their market share from last gen...
@ Cocozero They released one of the most expensive game consoles of all time during the second worst recession in living memory. The fact that Sony turned it into a profitable enterprise is an achievement in itself.
They've had massive failings, and they've fought hard and well to win back what they can. I doubt that's a position Sony want to repeat either way, admirable as their efforts were to mitigate the damage. The Playstation 3 was a MASSIVE risk. Hopefully they play it a little more safe this generation, becuase it can't be denied Sony's first party offerings deserve to continue and sell.
Who disagreed with DoctorNeferious comment. Light the torches guys we have an apple fanboy amongst us.
The PS3 didn't lose. In fact all 3 systems did well. The losers were the ones bickering back and forth in the forums for the past 6 or 7 years trying to get as much support as possible in some imaginary feud they created.
PS4 should come in three years. Let the others have a head start, make your money back Sony. You wanted to give the public innovative hardware by putting a blu ray player in the PS3 and it bit you in the ass. Cheap is the way to go for consumers.
The Playstation brand is more for the hardcore market and Sony know this, an the hardcore market want a decent upgrade from the PS3.
I say take the PS2 strategy and put it on the PS3. There was a lot of hardcore games on the PS2 and F only taking care of one group in the market. You gotta cover all your bases and not put all your eggs in one basket homie.
Yeah I fully agree, but to keep the hardcore happy they will have to upgrade. I have no problem with a console being full of games for the casual audience as long as the hardcore are catered to as well. Like you said the PS2 strategy was a winner. I suppose if they did go the cheap way like the Wii-U then they could pull off another PS2 success but ONLY if they have a ton of awesome games and support for the platform. Who knows what they will do, it's exciting anyway! ^_^
Yeah, a decent upgrade indeed. But i also want them to get the marketshare back they once had. They had no overpowered system with the ps2 but they had the great games.
If they want to sell this 4k tv's please compare this tv to a regular 1080p tv's. Let us see the real difference and no shiny advertisment we can not understand. PS the xperia Z will be my next phone:D Water resistent instant buy!
Xperia Z looks awesome
I always like Kaz. He just may be the right person to bring sony back to where they were before.
Marketshare... in Us is no so high in As japan and europe. You don't say? First, I feel that the patriosm of the common american works against sony as a japanese company. If a American consumer can buy an American or Japanese product they buy the American product. Second, Price: sony always misses the mark with this one. My bravia TV in comparison with a Samsung TV is so much more expensive. I know the quality is good, but some people do not care if the quality is less. All they care is about the price. And now in this economic crisis i believe companies need to do some market research and find the sweet spot. Third: Stop investing money in products people do not want at the moment. And if you want to create a product that no one wants do it the apple way. Back in the days i never thought i wanted an ipad. But now i own one without needing one:P
Kaz is the one who is helping sony to be the giant they are once where. ( I hope) I hope they will support the vita for a ten year life cycle
Im pleased that Sony have finally brought out comparable mobile phone tech after lagging behind. Time to upgrade to an xperia z when it releases here in the UK. I think its where Sony can be most competitive and profitable as its probably the most popular and affordable piece of technology owned by most populations.
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