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Atari's Gardner slams 'treadmill' publishing

Atari has no plans to take on the likes of EA and Activision Blizzard at their own game - instead, Gardner believes that Atari can be fleet of foot and forge its own path, without the restrictions that traditionally face larger corporations.

"My goal is not to go head on with EA and Activision Blizzard – we're the terrorist organisation here," he offered. "We're going to go much faster into the future than anyone else because we're small."

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