You’ve probably heard of game designer American McGee — the creator of the mature-themed series Alice (as in Wonderland). But you might not know about his Shanghai-based studio Spicy Horse and its small collection of online games for mobile and social platforms like Facebook.
Its latest project is Akaneiro: Demon Hunters for PC and Mac. If you’re heard of this before, that’s because it’s nothing new — the free-to-play action-role-playing game has been around since mid-2011 and entered closed beta in October. As of last Friday, Spicy Horse is bringing it to the popular crowdfunding platform Kickstarter with a $200,000 funding goal. But why is American McGee’s studio relaunching a year-plus-old game?