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Submitted by syrinx 570d ago | opinion piece

Biggest Videogame PR Gaffes of 2012

There’s a saying in journalistic circles: “never make yourself the story.” In the world of games development, where a stray interview comment or ill-advised PR stunt can blow up across media sites in a matter of minutes, that’s not always an easy rule to stick to.

2012 had no shortage of blunders, flubs and mistakes to choose from, so here are some of the stand-out public relations gaffes of the past year. (Borderlands 2, Diablo III, Hitman: Absolution, PC, PS3, The War Z, Wii, Xbox 360)

Elly  +   570d ago
Girlfriend mode - I still titter at that one.
Maticus  +   570d ago
The War Z is a pretty big cock-up in my opinion and no doubt there will be more from them.
SilentNegotiator  +   569d ago
That game had *fundamental* issues.
AsheXII  +   570d ago
More like overblown lines by sensationalist media.
DeFFeR  +   569d ago
Halo 4. The whole "Crimson Map Pack" being "free" and then later "a 14 day trial." Then the specialization codes - they were sent, they weren't sent, some regions don't get them etc. (Hint - don't hold parts of your game back from the community... it has zero potential benefit for you.)

Just a piss poor PR job from 343i. Game is decent, PR could have been much much better.
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