Biggest Videogame PR Gaffes of 2012

There’s a saying in journalistic circles: “never make yourself the story.” In the world of games development, where a stray interview comment or ill-advised PR stunt can blow up across media sites in a matter of minutes, that’s not always an easy rule to stick to.

2012 had no shortage of blunders, flubs and mistakes to choose from, so here are some of the stand-out public relations gaffes of the past year.

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Elly1803d ago

Girlfriend mode - I still titter at that one.

Maticus1803d ago

The War Z is a pretty big cock-up in my opinion and no doubt there will be more from them.

SilentNegotiator1802d ago

That game had *fundamental* issues.

AsheXII1802d ago

More like overblown lines by sensationalist media.

DeFFeR1802d ago (Edited 1802d ago )

Halo 4. The whole "Crimson Map Pack" being "free" and then later "a 14 day trial." Then the specialization codes - they were sent, they weren't sent, some regions don't get them etc. (Hint - don't hold parts of your game back from the community... it has zero potential benefit for you.)

Just a piss poor PR job from 343i. Game is decent, PR could have been much much better.