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Rebooting LucasArts

In 2004, after almost a decade of dwindling relevance, the games division of George Lucas' empire received a shot in the arm.

LucasArts was tasked by the bearded one to reinvent itself, develop new technologies, revitalize the company's existing franchises with AAA game titles and rebuild the studio which had, through attrition and various other forces, been largely abandoned.

"If we were an independent developer," said Haden Blackman, LucasArts Project Lead, "any one of those risks would have raised huge doubts to a publisher." But not to Lucas, who basically said, and The Escapist paraphrases: "Eh, go for it."

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escapistmagazine.com
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