GR's DeShaun Zollicoffer writes:
Normally everything is up for grabs at the start of a new console generation. Loyalty goes out the window and gamers go for the console with the cheapest price tag and best launch line-up. We all know someone who was a diehard PS2 fan, but now his or her console of choice is the Xbox 360. Brand loyalty was so easy to abandon back then, but not anymore. Here’s one simple reason Xbox gamers won’t convert to PlayStation next generation, and vice versa.