There’s no such thing as bad press. It’s a cliché, and — even worse than that — it’s not even true.
If you want evidence that the public spotlight is a bad thing on occasion, you should acquaint yourself with the story of Ocean Marketing. As our article points out, an angry customer asked someone mildly famous to publicize a few emails he exchanged with the owner of Ocean Marketing, and it destroyed the company. Or how about this advertisement Sony ran for the PlayStation Portable, where a white woman is holding a black woman by the throat with the caption, “White is coming”?
Yeah, that was ill-conceived.
Now that it’s the end of the year, we are gonna take a few minutes to reflect on the terrible examples of game-related advertising, marketing, and public relations in 2012.