How Should Sony Price the PS4 Relative to the Wii U & Xbox 720?

Next generation is right around the corner for Microsoft and Sony, as Nintendo has already released their next generation system. The PS4, Wii U, and Xbox 720 will all host great games, but one of the keys to being successful in the console market is Price. Unsurprisingly, price can dictate a console generation and swing an unfavorable console at the beginning (PS3 2006), to a favorable spot by the generations ends (PS3 2013). Sony has clearly learned their lesson from the initial launches of the PSP and PS3. However, for the PS4 the price needs to be right. The Wii U is already nearing 2 million units sold, and the Xbox brand is immensely popular in the US. Although we don’t know the final specs or features of the PS4 or Xbox 720, where do you guys think Sony needs to price the PS4 when stacked up against the competition?

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jujubee881938d ago

If they have a low priced model for around 399 bucks, I would buy the PS4 at launch.

Hopefully, they also make a low priced bundle with VITA+PS4 so more people can get into cross-play, cross-buy, cross-save, etc.

-Superman-1938d ago

Americans always buys what is cheapest, while us, europeans we dont care about price, but we care who has best console and quality.
Well, in Japan name is better.

Sony really should make PS4 what that has low cost, but when they sell they get profit. PS3 problem was that it cost more but they sold consoles cheaper than making cost and it´s big loss.

ChickeyCantor1938d ago (Edited 1938d ago )

It's not that we don't care. It's that we don't have a choice. Our prices are rigged. And need to lay down heavy prices while in other places it's dirt cheap.

To say we don't care about prices is nonsense. We Europeans don't have magical money making trees. Money is still money and we can't just spend it.

If we like something we save up for it. Just like any other person.

Hingle_Mcringleberry1938d ago

Thats that BS right there! iPhone, iPad, iPod are not the cheapest but Americans buy those in droves. Don't come here and spew that nonsense just because PS3 is last in the US.

nirwanda1938d ago

Consoles should aways be a loss making machine in the early days that way you make sure they last a long time, the main reason sony made a loss compared to MS was the expenive blu ray drives and XDR memory that the main stream pc never used


I for one will just never understand why people from other countries have this persistent desire to bash all things american.
what youre saying is borderline nonsense..
America is an extremely consumer-heavy region. Much more so than any EU country as a matter of fact. to say that "americans dont pay for quality" makes no sense, and you need to see that there are several examples which favor either side of that argument.
But i suppose this is the trend the internet seems to be following nowadays. Bash America as much as you can because it makes you look awesome and cultured to people on the internet!

no offense to you personally.

Knight_Crawler1938d ago

" europeans we dont care about price, "

Is that why the EURO is turning to chicken feed and why some europrean countries who adpated the EURO regret it and want out.

One currency to rule them all my arse.

dantesparda1938d ago (Edited 1938d ago )


No American pays full price for those devices, everybody gets them subsidized. So the most people usually pay for them is $200 or less.

MikeMyers1938d ago (Edited 1938d ago )

Americans always buys what is cheapest? Is that why the iPad sold so poorly against other tablets? Americans have bought the Playstation One and PS2 more than what Nintendo offered for less price. So don't be upset just because the PS3 failed to give Sony the Triple Crown. Even in Japan the PS3 hasn't reached the same success the PS2 or PS1 did. So is everyone cheap?

As for the PS4, Sony will likely take a more conservative approach. The PS3 and the Vita were educational for Sony who tried to offer high end alternatives but cost Sony quite a bit financially. I think we've reached a boiling point for development costs so over the top game consoles with a high price tag may not be a smart idea. Even more so for Sony who is in a mess right now with their stocks now rated at junk.

The Xbox 720 might also add another curve ball out there. They could offer a low cost upfront system like a cellphone where they package a 3 year Live membership and sell it all for $199 with a monthly fee of $9.99.

Sony has said they don't want to be late for the party so 2013 could be a very interesting year. Especially if the Steambox comes out as well.

NastyLeftHook01938d ago

i agree, im not the richest man in the world but quality matters in a 5 year+ investment. thats why i am buying the ps4 launch day no matter what.

Daoshai1938d ago Show
shutUpAndTakeMyMoney1937d ago (Edited 1937d ago )

Actually name is more important in america than price. Look at ipad! And even though no new games are coming to xbox since 2010's alan wake xbox is still number one in america and cod. Americans most are under the control of marketing and a created perception around a brand imo..

hazardman1937d ago

i dont consider spending $300-$500 of my hard earned money CHEAP!

aCasualGamer1937d ago

If you want the PS4 to be relevant interms of tech, like i do, then anything below $399 is unrealistic.

I would love to get the PS4 for free, but in reality it's a different matter altogether. My realistic prediction is that it will cost anywhere from $399 to $499. If they go subscription based ala Iphone then it will most likely go for 99$ plus monthly fee, that's not likely though.

I want a beast, tech wise, for nextgen PS4 so i'm willing to save up roughly $499 for it.

Haha1231937d ago

lol sorry mate I didnt buy the ps3 when it was priced at a stupid £425 no games..

Bolts1937d ago

Yeah Euros are rich. That's why so many of their governments are bankrupt am I right kids?

neogeo1937d ago

No. Your 100% wrong. People in all country's buy according to VALUE. If there is not value then no sale. Create enough VALUE and people will buy anything at any price. ipad3 is $800 and it fly's off the shelf. I worked at Magnolia back when best buy enough them out. We have a $8500 TV called the Elite I'm sure you know about it. Guess what, it sells great for the price and we wound even sell out. Why? VALUE!

+ Show (13) more repliesLast reply 1937d ago
-Superman-1938d ago

In europe:
IPhone 5 16GB price is 530 pounds / 645 euros
Iphone 5 64GB price is 700 pounds / 850 euros
645 euros = 855 us dollars(16GB)
850 euros = 1125 us dollars(64GB)

If you complain that 399 us dollars is too much for gaming console, yet you buy Iphone that cost more then WHERE IS LOGIC??? Why you not complain about mobile phone prices, yet you complain about console price???

torchic1938d ago (Edited 1938d ago )

but in the video game industry, €1 = $1, very very unfair but that's the reality. we Europeans get ripped the fudge off.

PS3 was $599, and consequently cost €599. games cost $59 and consequently cost €59 (other times €69 even!)

right now the Euro is at it's weakest against the dollar and yet still the conversion isn't €1 = $1

Hingle_Mcringleberry1938d ago

Says the same guy who just said that Americans buy the cheapest product, using iPhone - one of the most expensive phones- as an example why people can't complain about prices.

nirwanda1938d ago

And android phones are much cheeper even samsung androids outsell apple every year, you can't really compair the games industry to a company who practically own the music industry,

DigitalRaptor1938d ago (Edited 1938d ago )

@ torchic

I can't speak for the whole of European pricing, but the UK doesn't get it like that. $59 =/= £59

PS3 was £425 at launch. It's ridiculous to think about, but at the same time, people pay more for an iPhone, which is ridiculously overpriced and many of those people might also be the ones buying Xbox 360's and Wii's whilst complaining about PS3's price, so it makes sense really.

I was happy to have waited a couple of years, saved up, paid the £450 for console + GTA IV + MGS4, and know that there were still loads of games I had yet to play. It hurt a little bit to put down that much, but the PS3 had the cheapest Blu-ray drive at the time and is still a pretty flexible home entertainment system. If I would've known the quality of the games up to this point, at that point, the price wouldn't have bothered me AT ALL.

But facing certain realities, I very much doubt that Sony are going to price the PS4 at $599/£425 again.

+ Show (1) more replyLast reply 1938d ago
Thatguy-3101938d ago

Think 400$ would be great anything lower will be phenomenal but I will buy it if it started at 400 $. I bought the ps3 at launch so I think 400 $ isnt much.

-Superman-1938d ago

Minium salary is 3500 euros = 4600 us dollars per moth.
Avanager i got 9000 euros per month and its not much.

andibandit1938d ago

stop pulling facts out your ass, nothing of what you've said is true, Oh by the way, i've seen you delivering newspapers around my block...9000 euros, LOL

chak_1937d ago (Edited 1937d ago )

minimum salary 3500€? Where the hell are you living?

In france it's around 1100€ for 35H a week.

The major part of french earns between 1100 - 1600€ a month. I'm talking about modest persons here, factory workers, education, simple employees.

Then indeed you have 3000/4000/10k salary, but those people just work too much to have time playing video games.

Jaces1938d ago

Just keep it below $400 and they'll be fine. I think what threw Playstation into a downwards spiral the first couple of months was that $600 price tag. No one had ever paid that much for a gaming system in awhile and with competition that priced lower it was hard to sell without those exclusives we have today.

Let's see how this next year unfolds, exciting for sure!

jujubee881937d ago (Edited 1937d ago )

PS3 at $600 was still one of the cheaper Blueray players when it launched in 2006. The next Playstation console (based on early leaks) wont have a new multimedia platform to go off of besides the new types of games. Sony needs their next Playstation console to have an affordable, entry-level SKU whose selling point is pushing games to a wide audience. SCE's agenda for PS4 is clear; to expand the audience so that the types of experiences (you and I) enjoyed with this gen's games can be experienced by an even wider audience with next gen games.

p.s. I want PS4+VITA bundles because cross-buy, cross-play, cross-save, cross-AR and, cross-controller for PS3+VITA are all features which would benefit greatly by debuting on the PS4. Making a (limited edition) $500 bundle with PS4+VITA system and extra dual-shock at launch would push the cross-interaction to more people. If not a lot of people are into it, Sony wont take a hit because it is a limited edition kind of thing.

+ Show (2) more repliesLast reply 1937d ago
wiiulee1938d ago

sony is in position to come in last this generation again no matter what...but the cheaper the system the better instead of listening to silly fanboys hoping for 4k res....price the system at 500 dollars or more and its over for them guaranteed , that would be their last console generation

Theyellowflash301938d ago

We'll see. If they can convince people of the hidden costs of owning a Xbox 360 ($50 a year to play online) and promote their free service. Sony could come out on top next generation. I'm surprised they don't attack Microsoft more on playing to play online.

LOGICWINS1938d ago

It's been six years and this gen will be over in two years tops. If Sony hasn't convinced the general public by now of the hidden costs of owning a Microsoft console, it will never happen.

MmaFan-Qc1938d ago (Edited 1938d ago )

between 349$-449$ is a day one purchase for me, if its over 450$, i will wait for a deal.

if peoples think 350$ is too high, hell my graphic card cost me over 570$ so its not THAT costly.

galgatronth1937d ago

Yeah, that would've worked when their only competition for online was Xbox live. Now we have Nintendo network and I'm sure the Steambox will also have free online.

1938d ago
rainslacker1937d ago (Edited 1937d ago )

I highly doubt either Sony or MS are going to go with 4K. The reason being is that developers just won't use it since it affects such a small fraction of the user base.

I can see a $500 system coming out however. It's not really that much when it comes to a new console that is meant to last 6+ years, and despite what people say the PS3 sold well enough for them early on. There would very likely to be a cheaper SKU however. Coming in too low means they have no wiggle room when competition heats up.

Keep in mind that Sony's system has been the highest price this whole generation until the Wii U(and even then still has a $299 SKU), and it still sells well enough for them. $500 isn't much of a stretch for the next gen, particularly if they deliver the games early, and the tech is substantially better than this gen.

Edit: I'm not saying I think that's a great price, and obviously I would like it cheaper, just that I can see how they can get to $500. Highly doubt they'll try for $600 again though.

HalfNerdHalfAmazing1938d ago

Sony is a company that only care about quality I'm not saying is a bad thing but I doubt Sony gonna sell the PS4 for $400 at launch.

LOGICWINS1938d ago

They don't have a choice BUT to sell the PS4 at $399 or less. Anything over that would be suicide.

Qrphe1938d ago

If they managed to sell the PS3 at $500 with a then expensive BR drive , surely they can release a >$400 PS4 now that BR drives don't cost as much as they did.

kneon1938d ago

A read only bluray drive now costs less than $10 to manufacture so it will have no impact on the price. Their most expensive components are going to be cpu, gpu and ram.

USEYOURFIST1938d ago (Edited 1938d ago )

il be expecting a £399 price tag for the premium version of ps4 and expect a £349 model with smaller hdd, either way il be picking one up day one if theres some good launch games

zebrahim1938d ago

Damn people! Lol...ps1 launched at 300 dollars 18yrs ago!! Get real...get a job and save...why do we expect to pay so're gonna force Sony to make crap cos they cnt afford the quality based on cheapskate lazy gamers...$700 and you WILL get quality...heck Apple sold gazillions of ipads at extreme prices...otherwise Sony should close their doors rather. Anybody hear of porters five forces? These factors drive up prices...sometimes as gamers we work up our for what you want!

Bladesfist1938d ago

Quality hardware is not what a console is for, if you are that bothered about quality then build a super computer.

rainslacker1937d ago

Sony isn't likely to make a crap device with one of their flagship products. $700 may be extreme though, and many would be hard pressed to defend them on it even if it beat out modestly built computers for the time.

Sony has noticeable competition now, and they kind of ignored that up and coming competition at the beginning of the PS3. They won't make that mistake again.