How Should Sony Price the PS4 Relative to the Wii U & Xbox 720?

Next generation is right around the corner for Microsoft and Sony, as Nintendo has already released their next generation system. The PS4, Wii U, and Xbox 720 will all host great games, but one of the keys to being successful in the console market is Price. Unsurprisingly, price can dictate a console generation and swing an unfavorable console at the beginning (PS3 2006), to a favorable spot by the generations ends (PS3 2013). Sony has clearly learned their lesson from the initial launches of the PSP and PS3. However, for the PS4 the price needs to be right. The Wii U is already nearing 2 million units sold, and the Xbox brand is immensely popular in the US. Although we don’t know the final specs or features of the PS4 or Xbox 720, where do you guys think Sony needs to price the PS4 when stacked up against the competition?

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jujubee881693d ago

If they have a low priced model for around 399 bucks, I would buy the PS4 at launch.

Hopefully, they also make a low priced bundle with VITA+PS4 so more people can get into cross-play, cross-buy, cross-save, etc.

-Superman-1692d ago

Americans always buys what is cheapest, while us, europeans we dont care about price, but we care who has best console and quality.
Well, in Japan name is better.

Sony really should make PS4 what that has low cost, but when they sell they get profit. PS3 problem was that it cost more but they sold consoles cheaper than making cost and it´s big loss.

ChickeyCantor1692d ago (Edited 1692d ago )

It's not that we don't care. It's that we don't have a choice. Our prices are rigged. And need to lay down heavy prices while in other places it's dirt cheap.

To say we don't care about prices is nonsense. We Europeans don't have magical money making trees. Money is still money and we can't just spend it.

If we like something we save up for it. Just like any other person.

Hingle_Mcringleberry1692d ago

Thats that BS right there! iPhone, iPad, iPod are not the cheapest but Americans buy those in droves. Don't come here and spew that nonsense just because PS3 is last in the US.

nirwanda1692d ago

Consoles should aways be a loss making machine in the early days that way you make sure they last a long time, the main reason sony made a loss compared to MS was the expenive blu ray drives and XDR memory that the main stream pc never used


I for one will just never understand why people from other countries have this persistent desire to bash all things american.
what youre saying is borderline nonsense..
America is an extremely consumer-heavy region. Much more so than any EU country as a matter of fact. to say that "americans dont pay for quality" makes no sense, and you need to see that there are several examples which favor either side of that argument.
But i suppose this is the trend the internet seems to be following nowadays. Bash America as much as you can because it makes you look awesome and cultured to people on the internet!

no offense to you personally.

Knight_Crawler1692d ago

" europeans we dont care about price, "

Is that why the EURO is turning to chicken feed and why some europrean countries who adpated the EURO regret it and want out.

One currency to rule them all my arse.

dantesparda1692d ago (Edited 1692d ago )


No American pays full price for those devices, everybody gets them subsidized. So the most people usually pay for them is $200 or less.

MikeMyers1692d ago (Edited 1692d ago )

Americans always buys what is cheapest? Is that why the iPad sold so poorly against other tablets? Americans have bought the Playstation One and PS2 more than what Nintendo offered for less price. So don't be upset just because the PS3 failed to give Sony the Triple Crown. Even in Japan the PS3 hasn't reached the same success the PS2 or PS1 did. So is everyone cheap?

As for the PS4, Sony will likely take a more conservative approach. The PS3 and the Vita were educational for Sony who tried to offer high end alternatives but cost Sony quite a bit financially. I think we've reached a boiling point for development costs so over the top game consoles with a high price tag may not be a smart idea. Even more so for Sony who is in a mess right now with their stocks now rated at junk.

The Xbox 720 might also add another curve ball out there. They could offer a low cost upfront system like a cellphone where they package a 3 year Live membership and sell it all for $199 with a monthly fee of $9.99.

Sony has said they don't want to be late for the party so 2013 could be a very interesting year. Especially if the Steambox comes out as well.

NastyLeftHook01692d ago

i agree, im not the richest man in the world but quality matters in a 5 year+ investment. thats why i am buying the ps4 launch day no matter what.

Daoshai1692d ago Show
shutUpAndTakeMyMoney1692d ago (Edited 1692d ago )

Actually name is more important in america than price. Look at ipad! And even though no new games are coming to xbox since 2010's alan wake xbox is still number one in america and cod. Americans most are under the control of marketing and a created perception around a brand imo..

hazardman1692d ago

i dont consider spending $300-$500 of my hard earned money CHEAP!

aCasualGamer1692d ago

If you want the PS4 to be relevant interms of tech, like i do, then anything below $399 is unrealistic.

I would love to get the PS4 for free, but in reality it's a different matter altogether. My realistic prediction is that it will cost anywhere from $399 to $499. If they go subscription based ala Iphone then it will most likely go for 99$ plus monthly fee, that's not likely though.

I want a beast, tech wise, for nextgen PS4 so i'm willing to save up roughly $499 for it.

Haha1231692d ago

lol sorry mate I didnt buy the ps3 when it was priced at a stupid £425 no games..

Bolts1692d ago

Yeah Euros are rich. That's why so many of their governments are bankrupt am I right kids?

neogeo1692d ago

No. Your 100% wrong. People in all country's buy according to VALUE. If there is not value then no sale. Create enough VALUE and people will buy anything at any price. ipad3 is $800 and it fly's off the shelf. I worked at Magnolia back when best buy enough them out. We have a $8500 TV called the Elite I'm sure you know about it. Guess what, it sells great for the price and we wound even sell out. Why? VALUE!

+ Show (13) more repliesLast reply 1691d ago
-Superman-1692d ago

In europe:
IPhone 5 16GB price is 530 pounds / 645 euros
Iphone 5 64GB price is 700 pounds / 850 euros
645 euros = 855 us dollars(16GB)
850 euros = 1125 us dollars(64GB)

If you complain that 399 us dollars is too much for gaming console, yet you buy Iphone that cost more then WHERE IS LOGIC??? Why you not complain about mobile phone prices, yet you complain about console price???

torchic1692d ago (Edited 1692d ago )

but in the video game industry, €1 = $1, very very unfair but that's the reality. we Europeans get ripped the fudge off.

PS3 was $599, and consequently cost €599. games cost $59 and consequently cost €59 (other times €69 even!)

right now the Euro is at it's weakest against the dollar and yet still the conversion isn't €1 = $1

Hingle_Mcringleberry1692d ago

Says the same guy who just said that Americans buy the cheapest product, using iPhone - one of the most expensive phones- as an example why people can't complain about prices.

nirwanda1692d ago

And android phones are much cheeper even samsung androids outsell apple every year, you can't really compair the games industry to a company who practically own the music industry,

DigitalRaptor1692d ago (Edited 1692d ago )

@ torchic

I can't speak for the whole of European pricing, but the UK doesn't get it like that. $59 =/= £59

PS3 was £425 at launch. It's ridiculous to think about, but at the same time, people pay more for an iPhone, which is ridiculously overpriced and many of those people might also be the ones buying Xbox 360's and Wii's whilst complaining about PS3's price, so it makes sense really.

I was happy to have waited a couple of years, saved up, paid the £450 for console + GTA IV + MGS4, and know that there were still loads of games I had yet to play. It hurt a little bit to put down that much, but the PS3 had the cheapest Blu-ray drive at the time and is still a pretty flexible home entertainment system. If I would've known the quality of the games up to this point, at that point, the price wouldn't have bothered me AT ALL.

But facing certain realities, I very much doubt that Sony are going to price the PS4 at $599/£425 again.

+ Show (1) more replyLast reply 1692d ago
Thatguy-3101692d ago

Think 400$ would be great anything lower will be phenomenal but I will buy it if it started at 400 $. I bought the ps3 at launch so I think 400 $ isnt much.

-Superman-1692d ago

Minium salary is 3500 euros = 4600 us dollars per moth.
Avanager i got 9000 euros per month and its not much.

andibandit1692d ago

stop pulling facts out your ass, nothing of what you've said is true, Oh by the way, i've seen you delivering newspapers around my block...9000 euros, LOL

chak_1692d ago (Edited 1692d ago )

minimum salary 3500€? Where the hell are you living?

In france it's around 1100€ for 35H a week.

The major part of french earns between 1100 - 1600€ a month. I'm talking about modest persons here, factory workers, education, simple employees.

Then indeed you have 3000/4000/10k salary, but those people just work too much to have time playing video games.

Jaces1692d ago

Just keep it below $400 and they'll be fine. I think what threw Playstation into a downwards spiral the first couple of months was that $600 price tag. No one had ever paid that much for a gaming system in awhile and with competition that priced lower it was hard to sell without those exclusives we have today.

Let's see how this next year unfolds, exciting for sure!

jujubee881692d ago (Edited 1692d ago )

PS3 at $600 was still one of the cheaper Blueray players when it launched in 2006. The next Playstation console (based on early leaks) wont have a new multimedia platform to go off of besides the new types of games. Sony needs their next Playstation console to have an affordable, entry-level SKU whose selling point is pushing games to a wide audience. SCE's agenda for PS4 is clear; to expand the audience so that the types of experiences (you and I) enjoyed with this gen's games can be experienced by an even wider audience with next gen games.

p.s. I want PS4+VITA bundles because cross-buy, cross-play, cross-save, cross-AR and, cross-controller for PS3+VITA are all features which would benefit greatly by debuting on the PS4. Making a (limited edition) $500 bundle with PS4+VITA system and extra dual-shock at launch would push the cross-interaction to more people. If not a lot of people are into it, Sony wont take a hit because it is a limited edition kind of thing.

+ Show (2) more repliesLast reply 1691d ago
wiiulee1693d ago

sony is in position to come in last this generation again no matter what...but the cheaper the system the better instead of listening to silly fanboys hoping for 4k res....price the system at 500 dollars or more and its over for them guaranteed , that would be their last console generation

Theyellowflash301693d ago

We'll see. If they can convince people of the hidden costs of owning a Xbox 360 ($50 a year to play online) and promote their free service. Sony could come out on top next generation. I'm surprised they don't attack Microsoft more on playing to play online.

LOGICWINS1693d ago

It's been six years and this gen will be over in two years tops. If Sony hasn't convinced the general public by now of the hidden costs of owning a Microsoft console, it will never happen.

MmaFan-Qc1693d ago (Edited 1693d ago )

between 349$-449$ is a day one purchase for me, if its over 450$, i will wait for a deal.

if peoples think 350$ is too high, hell my graphic card cost me over 570$ so its not THAT costly.

galgatronth1692d ago

Yeah, that would've worked when their only competition for online was Xbox live. Now we have Nintendo network and I'm sure the Steambox will also have free online.