130°
Submitted by 32froshes 603d ago | opinion piece

BioShock Infinite's Marketing Is Psychologically Manipulative. And Brilliant.

Cheat Code Central's Josh Engen writes: "I think we all know that development studios, production companies, and marketing agencies are attempting to control all of our thoughts and actions. I may not fully comprehend the extent of their manipulation, and I probably never will, because I'm far to busy playing all of the games they tell me to buy." (BioShock: Infinite, PC, PS3, Xbox 360)

cleft5  +   603d ago
Any good form of marketing is psychologically manipulative. Just look at the Wii U commercials. The point of a commercial is to convey the optimum experience possible with a product, even if the likelihood of that experience happening is very low. Seriously, how many of us have like 20 people to play Just Dance with at any one given time?
rainslacker  +   603d ago
True.

Although they do have a newer commercial that shows the feature of being able to play the game on the game pad while someone else is watching the TV. That in itself can be considered manipulative, as it reminds people of a confrontational situation they may have encountered, and implies that it will never be an issue again. It of course conveniently leaves out the situation of if there were 2 kids playing the game at one time, and this situation coming up.

Or the PS Vita COD ad which shows two guys playing on the rooftop, with some slow motion action going on having a lot more fun than I would consider normal. Sadly the ad showed very little of the in-game action, so it was squarely intended to manipulate people into thinking they'd suddenly be playing their games like laser tag and jumping around with a $250 machine in their hands.
kneon  +   602d ago
I think the only psychological manipulation of the Wii U commercials is to wipe your short term memory since I can't remember anything about any of the commercials I've seen. I know I've seen some, I just can't remember anything about them.

But in general advertising is psychological manipulation. They try to get you to want something you may have never even considered buying before seeing the commercial.

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
20°

Kojima Promises Scariest Bugs and Glitches In Silent Hill History

9m ago - Video Games Made Me Do It: "Calling the recently revealed Silent Hill project the most ambitious... | Culture

Swing Copters Cheats: Tips & Tricks for the Best High Score

9m ago - TTP writes: "Swing Copters launches and proves that you’re a worthless, skill-less player. At lea... | iPhone

Nanako Style Yu And Shinjiro Style Ken Are Persona 4 Arena Ultimax Color Variations

12m ago - Siliconera: "Tired of the standard Persona costumes? Just like Arc System Works other games, pla... | Xbox 360

Dragon Ball Kai Is Charging Up For Puzzle & Dragons Again

12m ago - Siliconera: "GungHo Online Entertainment announced another crossover with the anime series Drago... | iPhone
Ad

Win a Titan One from N4G and ConsoleTuner!

Now - We're giving away three Titan Ones from ConsoleTuner (original inventors of the Cronus and CronusMAX)! The Titan One device makes modded controller... | Promoted post

The Letter: Best Left Unwritten | AUTOMATON Review

12m ago - Graham Arthur tests his mettle and virtuous resolve in AUTOMATON's inaugural review: direct from... | Wii U
Related content from friends