130°
Submitted by 32froshes 797d ago | opinion piece

BioShock Infinite's Marketing Is Psychologically Manipulative. And Brilliant.

Cheat Code Central's Josh Engen writes: "I think we all know that development studios, production companies, and marketing agencies are attempting to control all of our thoughts and actions. I may not fully comprehend the extent of their manipulation, and I probably never will, because I'm far to busy playing all of the games they tell me to buy." (BioShock: Infinite, PC, PS3, Xbox 360)

cleft5  +   797d ago
Any good form of marketing is psychologically manipulative. Just look at the Wii U commercials. The point of a commercial is to convey the optimum experience possible with a product, even if the likelihood of that experience happening is very low. Seriously, how many of us have like 20 people to play Just Dance with at any one given time?
rainslacker  +   797d ago
True.

Although they do have a newer commercial that shows the feature of being able to play the game on the game pad while someone else is watching the TV. That in itself can be considered manipulative, as it reminds people of a confrontational situation they may have encountered, and implies that it will never be an issue again. It of course conveniently leaves out the situation of if there were 2 kids playing the game at one time, and this situation coming up.

Or the PS Vita COD ad which shows two guys playing on the rooftop, with some slow motion action going on having a lot more fun than I would consider normal. Sadly the ad showed very little of the in-game action, so it was squarely intended to manipulate people into thinking they'd suddenly be playing their games like laser tag and jumping around with a $250 machine in their hands.
kneon  +   797d ago
I think the only psychological manipulation of the Wii U commercials is to wipe your short term memory since I can't remember anything about any of the commercials I've seen. I know I've seen some, I just can't remember anything about them.

But in general advertising is psychological manipulation. They try to get you to want something you may have never even considered buying before seeing the commercial.

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