The casual market is to fickle to stand on forever, Zynga said (If I recall) that most of their money comes from a very small percentage of the player base, meaning if that small amount of people leave, they lose most of their money.
It seems like it is happening now, they should have tried to break into the core market while they had the money, the casual market is not going to stay with you, they follow a fad.
Look at Psy, his song Gangnam Style has a billion views, he has made a ton of money... Do you think that most people that watched that song, or like it have heard the rest of the album?
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The casual market is to fickle to stand on forever, Zynga said (If I recall) that most of their money comes from a very small percentage of the player base, meaning if that small amount of people leave, they lose most of their money.
It seems like it is happening now, they should have tried to break into the core market while they had the money, the casual market is not going to stay with you, they follow a fad.
Look at Psy, his song Gangnam Style has a billion views, he has made a ton of money... Do you think that most people that watched that song, or like it have heard the rest of the album?