The future of the games industry lies with the internet and content delivered from central servers, a panel of game luminaries has predicted.
"Everything is moving towards the network," said Neil Young, general manager of EA Los Angeles.
Phil Harrison, Sony's head of worldwide studios, said: "Public utility computing is absolutely the future of the games industry."
The panel was assembled by developer Dave Perry to discuss industry issues.
The panel included online gaming pioneer Raph Koster, Fable creator Peter Molyneux and Dungeon Siege creator Chris Taylor.
"A huge game changer for our industry is for there not to be a requirement for there to be a machine in the home," said Mr Young.
"[Instead] the game is playing as an instance on a Google server farm in Oregon, for it to be rendered, sent down the pipe and shown on a television that you paid an extra five or 10 dollars to your cable company to guarantee you had good enough bandwidth for gaming.
"That to me seems inevitable."