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(THRED) Interview With BitMonster's Lee Perry: Preventing The Spread Of HIV Through Video Games

Chris Buffa (Modojo): While perusing the iOS App Store this week searching for games to download, be sure to give (THRED) some attention. Created by Lili developer BitMonster Games, in collaboration with Coca-Cola and (RED), this free-to-play endless runner was designed to raise awareness about HIV transmission from mother to newborn, and the fight to achieve an HIV-free generation. All proceeds from in-app purchases go towards providing expecting mothers with the necessary medication to give their children a 98-percent chance of being born virus free. It's an outstanding cause, and to learn more, we briefly spoke with BitMonster President Lee Perry.