EA are forcing GAME to sell FIFA Street 3 (which is release tomorrow - Friday) at a high price point. Reasoning behind this stems from the fact EA is refusing the sell the title to GAME at the lower price publishers usually offer to retail, thus meaning GAME has no other option but to charge the high price point to make a profit on the sale.
Furthermore, GAME will not be supporting the title in-store, refusing to display prominently, only displaying the game on it designated chart position for the week, and not pricing matching on the game due to the possibility of making a loss of the sale.