RPG king BioWare's said it's not concerned about competing with Blizzard Entertainment and World of Warcraft in a chat about its own MMO title.
"We have brought ambitious goals, but we're competing with ourselves as much as anybody," co-founder Dr. Ray Muzyka told GameSpy.
"We're ambitious and cautious and humble at the same time, so we're not afraid of taking on that challenge," he continued, but added that BioWare's not operating under the assumption that it's going to get every person that's played WoW into its own MMO.
"But we're going to get people that didn't, because we'll have things they don't have, and that's a good thing for the industry. Our goal is to [continue to] grow that industry that they've grown, and we're going in a new direction."
BioWare still skirts around specifics regarding its MMO, but it did say it's "striving" to solve the issue of combining a strong storyline with a persistent world that's populated by thousands of players.