Submitted by Lavalamp 955d ago | article

Why Does Square Enix Develop So Many Social Games?

Siliconera: "Square Enix sure make a lot of social and browser games these days. There’s Traveling Fairy for Mobage, Emperors SaGa for GREE, and Final Fantasy: Airborn Brigade to name just a few. Recently, Square also announced Star Galaxy.

Why so many social titles?" (Industry, Square Enix)

Godmars290  +   955d ago
Easy money.

Relived easy money anyway.
Lovable  +   955d ago
Exactly. It's sad, but this is true.
Ranma1  +   955d ago
Because their CEO (Yoichi Wada) is not that clever.

Their CEO could have used the time and effort of their employees on better things and make more money.

But his decision making is all wrong. He doesnt know how to take calculated risks.
#1.2 (Edited 955d ago ) | Agree(3) | Disagree(0) | Report | Reply
izumo_lee  +   955d ago
They saw the success of the apps for Apple & figured that they can do the same. The problem is that many Apple app games are super cheap (0.99) whereas Squarenix is charging up to $15 for some of their social games.

yeah it is easy money but only if you price it accordingly so that the masses will be interested.
dark-hollow  +   955d ago
Which is really laughable. Most big gaming companies like square enix and Sega try to sell their iOS/android games for $6 and more and they sell like crap compared to other mobile games.

How do you like mobile gaming now, huh Sega and square? Nobody would buy your crap if its anything more than $3 dollars. Better get used to it if you think mobile gaming is the "future"
MegaLagann  +   955d ago
Money...that's all I got.
#3 (Edited 955d ago ) | Agree(0) | Disagree(0) | Report | Reply
animegamingnerd  +   955d ago
just like everyone said money but square is being complete idiots on how they are pricing games
Smashbro29  +   955d ago
strigoi814  +   955d ago
all they want is your money money money...millions of dollars
wishingW3L  +   955d ago
cus they are cheap to make and they sell well. If not then they wouldn't be making them!
sithsylar  +   955d ago
This video will show you the answer as to why square does it:

tweet75  +   955d ago
because they sell...gamers are not wanting new full retail games after playing final fantasy XIII and XIV. I know those ruined my faith in square enix.
Snookies12  +   955d ago
They just keep scraping the Final Fantasy name through the dirt... Why are they doing this to such a beloved franchise? *sigh*
WiigotU  +   955d ago
Why not invest money make a great game which in turn makes money. Look at COD duty as a financial success story.
CrescentFang  +   955d ago
In Japan (not anywhere else)... afaik, social games are selling like crazy in Japan. Easy money, low risks.
Kurisu  +   954d ago
If they really want to make some money then why don't they release Before Crisis: Final Fantasy VII in the West on iOS and Android, instead of taking the piss out of the FF name with all this social crap. Makes so much more sense. Its the only part of the compilation of FFVII that we haven't got and I'm pretty sure sales would be more than all these social ones combined.

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