WC writes: Women in games has been a heavy topic discussed in recent years. Mostly because it is assumed that representation of the female gender will attract more women to play games for the first time (or start playing again). When the game market is declining it is in the best interest of the developers to widen their audience to include the other half of the population. The gap between female and male gamers widened in the last console generation. The target audience at that time was typically teenage males, which swayed the market considerably. This was also unfortunate for older male gamers. Additionally – the gaming audience tends to be conservative, creating tension between feminist ideals and marketed themes.