"Free-to-play will change everything."

Hawken's publisher Mark Long on the free-to-play future, and his game's part in it. 34

Read Full Story >>
The story is too old to be commented.
Octavarium941985d ago

Very interesting read. This trend towards free-to-play but pay-to-win is a little disappointing though.

majiebeast1985d ago

Some games do it well like Planetside 2 and Hawken. Others like SWTOR is just so bad that its called pay to sprint.

MmaFan-Qc1985d ago

as long its not "Free to Play...PAY TO WIN."

dedicatedtogamers1985d ago (Edited 1985d ago )

I'm not a fan of free-to-play because of the philosophy behind it. I mean, the devs want to get paid one way or another...if they aren't charging you to buy the game, they'll try to get your money another way.

And of course, once the servers are taken down, goodbye to that game forever. My old Super Mario Bros cartridge from nearly 30 years ago can still be plugged in and played. Will I be able to play my Hawken mech 5 years from now? 10 years? Will I be able to boot it up and say to my kids "hey I played this awesome mech game back in the day. Give it a try"? Nope.

Octavarium941985d ago

I hear you. Its annoying when you get into a game and start to play it, only to realize that in order to be competitive you have to start paying... and sometimes paying a lot.

Its extremely deceptive.

hop3lessfray1985d ago

He's right. You can't compete with free. And if people are playing something they love without a dent on their wallet, we've seen they're more likely to pay a skin or two. Or ten.

kma2k1985d ago

wasnt there some article like a week ago that was saying how one of the big FTP companies were going out of business because people are tired of micro transactions?

dedicatedtogamers1985d ago (Edited 1985d ago )

Zynga. Founded in 2007. Going bankrupt in 2012. When the creators of Farmville and Mafia Wars can't even stay afloat for more than 5 years (they went public in 2011, so fewer than 5 years actually) who in their right mind thinks these smaller devs will be able to last?

rainslacker1984d ago

One of Zynga's biggest issues was that it catered to the casual, who generally are very quick to abandon something when something new and shiny comes along. They started in a good place with no competition, and gaming sites tended to be specialized, so the user would have to actively search them out(POGO for example). Their original games were moderately set up to push micro-transactions to support their company. But once they saw they could make quite a bit of money at it, their business model changed to be rather pushy on those transactions. On top of that they constantly berated their user groups friends to use their services whether they wanted it or not. It got so bad that you could turn them off unilaterally on Facebook because so many people complained about getting 10-20 messages an hour.

Their model wasn't sustainable, and people became disillusioned like you say. Unfortunately for us, publishers took notice at how much money was actually there to be made from this crowd. So now what we get is everyone saying how it's going to be the next revolution and evolution in gaming. It's like the whole DD talk, they're telling us how great it is and ignoring the ugly side they'd rather we, the consumer, ignore.

The way publishers see it...what works in one section of the market will be widely accepted and work in all parts of the market. Why they believe that they won't fall into the same trap that Zynga did is beyond me.

I think Zynga's failure may have staved off the free-to-play model on a large scale next generation. Hopefully it will remain a side item like it currently is with the games those of us on here like to play.

Publishers should really stop trying to find the biggest bestest thing to maximize profits, and simply go with what works for a modest return. Expecting more, and then blaming gamers when things go downhill is only going to alienate those that actually support the industry no matter what. If this generation has proved anything it's that gamers are a cynical and demanding bunch.

What's really funny about this whole situation though is that us gamers aren't really demanding change, just innovation. When the publishers finally figure out the difference between the two, maybe they can stop making so many bad choices for gaming as a whole.

Show all comments (16)