In this very first edition of 10 Questions Electronic Arts Chief Executive answers your questions on new IP, leveraging past franchises, Activision Blizzard, MMOGs, and more.
5. question: Is EA looking to leverage past games into current franchises; games like Strike Series, Alpha Centauri, Wing Commander, Mutant League Football, Road Rash, etc.?
John Riccitiello: We think about those franchises a lot. Road Rash is one that keeps coming up in brainstorming sessions. EA has created so many great titles, it's tough to keep up with them all. I wish we could make those games but the truth is that there are more good ideas in this industry than there are skilled, experienced people to turn them into games.