10 Questions: EA CEO John Riccitiello - New IP, past franchises and more

In this very first edition of 10 Questions Electronic Arts Chief Executive answers your questions on new IP, leveraging past franchises, Activision Blizzard, MMOGs, and more.

5. question: Is EA looking to leverage past games into current franchises; games like Strike Series, Alpha Centauri, Wing Commander, Mutant League Football, Road Rash, etc.?

John Riccitiello: We think about those franchises a lot. Road Rash is one that keeps coming up in brainstorming sessions. EA has created so many great titles, it's tough to keep up with them all. I wish we could make those games but the truth is that there are more good ideas in this industry than there are skilled, experienced people to turn them into games.

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