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Submitted by midnightambler 574d ago | news

How Gears of War toys are being marketed to children

Toys based on video games are nothing new, but what does the gaming industry think of Gears of War toys being marketed directly at eight year old kids? (Culture, Gears of War, Industry, Xbox 360)

JeffGrubb  +   574d ago
This is a bit strange.
Blackdeath_663  +   574d ago
yeah i don't agree with it not one bit. no wonder there are so many kids on xbox live. but in all honesty i don't blame the developer or MS i think after all its the parents responsibility to comply with the age rating on games. just more predatory marketing from MS the likes of which we have come to expect.
deantak  +   574d ago
There's like a whole row of Halo games at Target and Toys 'R Us. Hook 'em while they're young. Where have we heard that before?
Blackdeath_663  +   574d ago
well not the first time MS had the idea of targeting the young remember this? http://www.youtube.com/watc...
SybaRat  +   574d ago
This and sugar cereal.
Lvl_up_gamer  +   574d ago
This is awesome. Man I wish I was a kid again. I miss playing with my transformers and toy dragons...
LOL_WUT  +   574d ago
We'll they are called "toys" for a reason, so of course they'd be aimed at little kids. ;)
MasterD919  +   574d ago
Kids have better toys today.

As for the nature of the product, well to each is own. There isn't blood or gore associated with these toys either. They aren't very detailed and I'm sure that was a stipulation for the marketing.

I played with ALIENS action figures as a kid and it never had any effect over me.
mcmmaster  +   574d ago
Saw an ad for Gears toys on Cartoon Network the other day and thought to myself "WTF... this ain't right"

Halo figures i can understand being marketed towards kids because they can have a childish side to them with the futuristic/sci fi armour/vehicles, but Gears is just mature themed language & scenes every few seconds... not right seeing this stuff marketed to kids.
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