No industry is as aggressive about maintaining momentum as the entertainment world, a lesson Sony Corp. clearly understands after its PlayStation 3 video-game console got the boost it needed after Toshiba Corp. abandoned its HD-DVD business on Tuesday.
It came at a crucial time. As Nintendo Inc.'s Wii continues to be snapped off retail shelves more than a year after it was launched, video-game pundits began to declare "game over" for the Sony system.
It was deemed too expensive and not as innovative as other Sony products, critics claimed, as the lack of Play-Station 3 sales contributed to Sony's games division posting a loss of US$1.97-billion in the last fiscal year.
Now with Blu-ray, the next-generation high-definition video player, on a roll as major companies back it, can Play-Station 3 reclaim its crown as the world's most popular video-game console?
London-based Gartner principal analyst Paul O'Donnell and IDC Canada vice-president of technology Mark Perrella say yes - and it's because of Blu-ray.