Trophies and Achievements have been one of the largest innovations to be implemented in this console generation. Aside from the obvious graphical leaps and vastly superior network capabilities the PS3 and Xbox 360 demonstrated over their predecessors, these machines effectively provide the same function as the earliest home consoles - which is to captivate and entertain their players. But those little to-do lists, those trophy cabinets we crave to fill, have fundamentally altered this; the previously individual single player experience many of us cut our gaming teeth on has now become, irrevocably, competitive. For better or worse, now your every action, choice or decision deemed worthy by developers has become visible to your friends. Moreover, they are used as bragging rights - the proof of hours and hours invested in a game, displayed on your Gamertag for all to see.