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Evolve 2012: making money from free-to-play without selling your soul

EDGE - Free-to-play may have earned itself a repution, in some quarters at least, for being underhand and incompatible with good game design, but nDreams CEO Patrick O’Luanaigh used his talk at Evolve 2012 yesterday to argue that employing the divisive business model needn’t mean selling your creative soul.

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