When Wayne walks into a book store, he can stroll over to the mystery, science fiction, spiritual, architecture or biography sections. When he walk into a music store, he can browse through jazz, rock, pop, classical, alternative or metal. When he walk into a video store, he can peruse comedies, dramas, documentaries, horror, or action.
When he walk into a game store, he can check out Xbox 360, Playstation 3 or Wii sections. In the immortal words of Sesame Street, “One of these things is not like the others.