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Psychology 101 for Ads In Games

Publishers are hesitant to embrace in-game advertising because 14 percent of game players believe it spoils the experience. The trick, says David Edery, portfolio planner for Xbox Live Arcade (who happens to be a writing a book on the topic), is to create ads that aren't recognized as such.

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next-gen.biz
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altimako023257d ago

think game ads are pretty cool