What’s up with BioShock Infinite‘s box art? Here’s the answer.
As part of its media ramp-up for the impending March 26 release of BioShock Infinite, Irrational Games released the official box art for the game on December 1. A great wail emerged from the Internet and there was much rending of garments over the cover, which didn’t seem to befit such an imaginative, ambitious, anticipated game. The majesty of the floating city of Columbia, the intrigue of Elizabeth and the Songbird, the game’s grappling with weighty topics of politics and racism had all seemingly been reduced down to that most generic of videogame tropes: angry dude with a gun.
Personally, I found this all to be a bit of a non-troversy and we said as much on the recent Game|Life podcast. Cover art is sometimes the only thing a consumer makes a buying decision based on, and it’s okay if they use the cover that they feel will put this game in the hands of millions of bros who just want to shoot things. Nobody said when the first BioShock came out that it was about Ayn Rand, they just said you got to set things on fire and throw bees out your hands.
When I got to sit down with Infinite‘s creative director Ken Levine on Thursday after playing the game and asked for his thoughts, I got an extensive, thoughtful answer that in a perfect world would put an end to all of the bellyaching.