PlayFirst CEO John Welch gave his keynote address about how he intends to supplant hardcore gamers with casual gamers. The makers of diner dash, Sally's Salon, Wedding Dash and the "AAA" juggernaut Doggie Dash, intend to make hardcore gaming a niche, and casual gamers the forefront of gaming.
From the article: "Right off the bat, I have to assume Welch has been in a coma since 1998. Video games are ALREADY a first-tier form of entertainment on par with TV. Hello, it's a multi-billion dollar industry… 2007 was the most successful year in video game history for pete's sake! Not to mention, that just because a game wasn't made over the weekend and can't be played on your phone, doesn't mean it's "hardcore." Also, I don't see how any of PlayFirst's titles are helping to "elevate" video games..."