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jaredhart (3) - 1326d ago Cancel
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Hey Ubisoft, ZombiU's Sexist Ad Really Grinds My Gears

GR - "Ubisoft is one of my personal favorite game publishers, and that shouldn't come as a surprise given their strong output of good games—with recent titles like Assassin's Creed 3 and Far Cry 3 taking up most, if not all of my gaming time in recent weeks."

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Community1326d ago
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-Mika-1326d ago (Edited 1326d ago )

Wow, this is really sexist and degrading. I don't even know where to start. First, I don't want to be an anorexic girl with fake implants. That body is really not anything to die for.

Second, this pic is really degrading. This girl is practically naked. They should of thought of a new ad idea or at-least replaced the female with a male. That would have been more acceptable.

Edit: Ok guys, here their twitter. Plz tweet them about this ad.
http://twitter.com/UbisoftU...

MariaHelFutura1326d ago

That you think a male would be more appropriate is kind of sexist in itself.

crxss1326d ago (Edited 1326d ago )

i came here to find out if someone knew her name :/

Neckbear1326d ago

You know, I really like to think of your posts as someone playing a terribly ironic character. Mainly because, well, there's no way it could be anything else, right?

Right?

majiebeast1326d ago (Edited 1326d ago )

So its okay to have a naked male but its not okay to have a naked female? Guess what that makes you Mika? A sexist congrats you just became what you accused Ubisoft of doing.

We are men we have feelings we arent just pieces of meat we are human beings. /cry

Norrison1326d ago TrollingShow
A7XEric1326d ago (Edited 1326d ago )

"First, I don't want to be an anorexic girl with fake implants. That body is really not anything to die for. "

So because she's not fat (or in fat girl speak - "curvy") she's anorexic? The only girls that would say this girl is too skinny are the ones who are overweight or are self-conscious of their own appearance.

JC_Denton1326d ago

Please go back to the magic feminist kingdom from whence you came. Let the smart ones do the talking.

L6RD7BLU31326d ago

If it's degrading she shouldn't have applied for the job, if you don't respect yourself then why would anybody care.

ronin4life1326d ago

Hey, what did you think of Sony's french Vita add?(since I know you are a big sony fan, though this isn't limited to just you)

You know, the one with the women with 2 sets of breasts, each one representing a Vita touch panel and this DIRECTLY comparing/equating a women to an ACTUAL object?

Meanwhile, Ubi releases an add playing off an ages old joke no one here hasn't heard before... hmmmmm.....

Sketchy_Galore1326d ago

The girl in the pictures is not my type at all but she's not even close to being anorexic. She has an athletic body, she clearly works on maintaining a fit and toned body more than most women have the chance to but that's why she's a model. She's paid to keep herself especially physically fit. Complain about how trashy and dull she looks al you want but implying she's anorexic just makes you sound insecure about your own weight. There are models that do look anorexic and sickly, like they've ingested nothing but cocaine for weeks. Those are the kind I find attractive, this girl is not one of them.

nukeitall1326d ago

@-Mika-:

I just twittered to Ubisoft that I like their ad and they should keep it up!

I would rather have that than some freaky crying baby or some creepy looking alien:

http://www.youtube.com/watc...
http://www.youtube.com/watc...

Outside_ofthe_Box1326d ago (Edited 1326d ago )

Always taking shots at Sony any chance you get lol. Typical you.

The_Infected1326d ago

Your a girl and hate seeing a hot girl zombie half naked we get it =\

ZombieKiller1326d ago (Edited 1326d ago )

Look on the bright side, shes had more to eat in the afterlife then she did in real life.
Seriously, this ad is stupid and actually makes me NOT want to buy the game. Wonder what other dumb decisions they went with....no thanks.
MIKA good luck trying to get a bunch of dudes to change from staring at a naked girl to staring at a naked guy. I dont care for the ad, but id much rather stare at the chick. if it had a nude guy on the cover, good luck with sales. this is stupid and should be ignored by everyone instead of causing an uproar. that will just attract more attention and more sales. leave it be and play other games and maybe they will rethink their strategy
Go play DMC3 if you want a shirtless male. beat the game once to unlock shirtless Dante

BlackWolf1326d ago (Edited 1326d ago )

Ooohh.... I'm sure you said nothing when Sony threw the four boobed girl ad for the PS Vita. Such an hypocrite.
And using a male in the same fashion is as sexist as using a girl.

LtComAmbrose1326d ago

I see why you only have one bubble mika

DasTier1326d ago

Anorexic? Its actually more offensive that you consider her anorexic. I wouldn't want to see what you consider slim.

RFornillos41326d ago

@-Mika-

ok, first up i don't believe the girl is anorexic or looks anorexic. second doesn't "...anorexic girl with fake implants" sound, uh, sexist to you.

i agree with the idea not being that good, but to suggest replacing the female with a male, sounds like you also are being a sexist.

that's the sad part of this whole "sexist" concept, you show a female doing something sexy/provocative it's sexist, you show a man in a laundry detergent commercial who can't distinguish between whites and colors it's not sexist. don't get me wrong, i do respect women's rights and all; but sometimes the idea is just open to abuse.

ZombieNinjaPanda1326d ago

Okay so first it was youth violence, then it was sex, now it's sexism.

What do you guys think is gonna be the next trend trying to act our vidya games?

NickleDime5101326d ago

This is literally the least controversal add i have ever seen ever. However if it was a dog i would have a problem. That makes me a speciesist!

pedroyamato1326d ago SpamShow
Pozzle1325d ago (Edited 1325d ago )

Calling this woman "anorexic" is more offensive/sexist and potentially harmful than an ad like this. Considering you're a girl Mika, you should know better than to shame another woman over her body and the choices she has made regarding her body (e.g. staying slim, getting implants, etc). Don't women get enough of that shit from the media? Is it really necessary to insult this woman's physical appearance to prove your point?

If you don't like the ad, that's fine. But don't pretend to give a damn about sexism in the gaming industry when you yourself have just spouted sexist drivel against a woman who doesn't fit into your narrow-minded little box of what a woman "should" look like.

Sorry for the outburst, but shit like this seriously pisses me off. As someone who has a family member with an eating disorder (that isn't helped by assholes making derogatory comments about her figure), I can't help but speak up when I see comments like this.

Tetsujin1325d ago

You want sexist? Go look at the older ads for Fear Effect 2 Retro Helix, then you earn the right to complain. Until then, stop trolling for hits and attention; in fact, change your avatar to the troll face since that's all you've been doing lately.

Do I like the woman advertised? No, I like thick, curvy women. Do I find this ad sexist? No, it's more of a before/after effect based off jokes from the 70's, but you wouldn't know that since you probably grew up post 90's.

+ Show (18) more repliesLast reply 1325d ago
A7XEric1326d ago

I don't see what is sexist about this. It's a suggestive ad that might be inappropriate for young kids to look at, but I don't see how this in any way prejudice towards women.

torchic1326d ago

if anything, the ad is really corny and lame

etebitan1326d ago

some people nowadays are just too sensitive...

Rettom1326d ago

I'm not saying this is picture is good or bad, but this world has become to accustomed to things. We desensitize ourselves too often. Watch, in 20 years, there will be naked chicks on advertisements, or robot prostitutes. It'll get worse and worse, so stop saying we're too sensitive. You're too desensitized.

SilentNegotiator1326d ago (Edited 1326d ago )

As a man, I can only relate slightly if I think of it this way...

If society used half-naked men to advertise things all the time, I would get tired of seeing half naked men. As for being "sexist", well, that might not be the word.

CoLD FiRE1326d ago

Why "might" it be inappropriate for children to look at? They can see women in bikinies on the beach!

SilentNegotiator1326d ago

@cold fire

That would probably come down to a debate of intention and context. This ad is clearly using sex for attention, after all; that isn't really the goal or intent of a beach-goer.

There are nude beaches, as well, and the intent there isn't to sell things with sex.

That-Guy1326d ago

Yeah, if this were a buff guy in Speedos I'm fairly sure almost no man would have an issue. This isn't sexist. It's just advertising that appeals to sex, something tried and done for a long time.

+ Show (3) more repliesLast reply 1326d ago
Zhipp1326d ago

Sure, the ad is stupid, and it...objectifies women? Am I saying that right?
*sigh*
I'm not even sure what the word "sexist" means anymore. :(

FarCryLover1821326d ago

It's sexy, that's for sure. If only there was a "hot guy" on the cover, then it wouldn't be deemed 'sexist.'

BanBrother1326d ago

Uncharted is sexist. There is some super sexy guy that is always on the cover ;)