Kotaku - It was back in 2005 that Penny Arcade first coined the term "bullshot", giving a definition to the practice of doctoring video game screenshots to make them look better than the game actually is.
You'd think the intervening seven years, the rise of the video trailer and a growing awareness of the practice would have seen bullshots go away, but no. They're still around, and still as bullshotty as ever.
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EK Cooling allegedly has slipped itself into a hot soup of seemingly endless financial woes, where it has not paid its staff, suppliers, and contractors for many months as the company is facing liquidity problems and a surplus of inventory left unsold, stuck in the warehouse for a more extended period. Gamers Nexus investigated these claims made by former and current personnel, where he found trails of unpaid bills lasting as long as three to four months and unpaid raises that accumulated for almost a year.
EK Water Blocks has two entities—a Slovenian-based headquarters and a US-based subsidiary, EK Cooling Solutions. Steve narrated the series of events in detail, stating that the company was reportedly irresponsible and negligent regarding payment. Consequently, partners and employees are forced to share the burden of alleged mismanagement. It all begins with its extensive range of products, leading to a surplus of goods. EK has over 230 water blocks, 40 liquid cooling kits, 85 reservoirs, 40 pumps, 73 radiators, and 212 miscellaneous accessories.
Yes this is not about video games directly but indirectly this will impact the pc gaming/workstation space hard.
This company is massive one of two in the water cool space so if it goes poof then thousands out there have no spare parts or half built computers.
SO yeah i know not about a video game but think of it as amd leaving the pc space but this is ekwb that could be leaving water cooling in the pc space
Jayz2cents a supporter of there products also has issues
https://www.youtube.com/wat...
As someone that has built a watercooling rig. EK is big, but there's so many numerous watercooling part companies out there. EK's stuff isn't exactly amazing quality for the price compared to others either, it's just ok. Much like Corsair. The impact would be negligible long term. For perspective the majority of my parts are XSPC, at most I use EK for my gpu waterblocks and fittings. Both easily replaceable.
King of the bullshot: The War Z
This practice needs to Stop.
Epic is the king of the bullshot. They always make the newest Gears game look a generation ahead. I think UE3 lends itself very well to bullshotting.
The devs need to give an actual presentation for how the game looks like on each console.
With the exception of Halo 4 in the screens gallery all the other screenshots are just ultra settings PC screens. Companies use this to show off their game as best as they can, its common marketing sense.