80°
Submitted by -Mezzo- 996d ago | article

Marketers, start caring about video games, please

GamaSutra - In a fiery opinion piece, Gamasutra's Leigh Alexander examines how the jaw-dropping debacle around Hitman: Absolution's Hire Hitman app illuminates some wider problems with the role of marketing in the game industry. (Culture, Hitman: Absolution)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
30°

Game Informer | 'Lara Croft Go' Review

12m ago - GI After being shunned by gamers for franchise fatigue in the mid-2000s, Lara Croft is a promi... | Mobile
30°

[VC] Capsule Force - Do you have what it takes to capture the galaxy?

18m ago - Local multiplayer games are making a comeback yet few are as fun and original as Capsule Force. T... | PC
Ad

The Xbox One Games You Need to Play in August

Now - A new month has rolled up which means new releases are on the horizon. Microsoft has a fairly good line-up on the way for August, so let’s take a l... | Promoted post
30°

Bastion Heading To PS Vita Before End Of 2015

18m ago - Supergiant Games has revealed that its action role-playing game Bastion is heading to PS Vita bef... | PS Vita
30°

An Oddessey on the RTS

25m ago - Leon from DJ Podcasts writes "The Real Time Strategy is a strange beast of a genre, I suspect it... | PC
30°

Disney Infinity 3.0: A Love Letter to Star Wars | GameRevolution

26m ago - GR: When Disney Infinity 2.0: Marvel Superheroes released, each of the individual play sets open... | PC