80°
Submitted by -Mezzo- 595d ago | article

Marketers, start caring about video games, please

GamaSutra - In a fiery opinion piece, Gamasutra's Leigh Alexander examines how the jaw-dropping debacle around Hitman: Absolution's Hire Hitman app illuminates some wider problems with the role of marketing in the game industry. (Culture, Hitman: Absolution)

Add comment

You need to be registered to add comments. Register here or login
Remember
New stories
10°

AiRace Xeno Review - Gaming Nexus

11m ago - From the review: "AiRace: Xeno seems like it should be DLC for prior AiRace games, but at the sam... | 3DS
30°

Dragon Quest X Gets An All-In-One Package For Wii, Wii U, And PC Versions

22m ago - Square Enix have announced a new all-in-one package for the game’s PC and home console releases. | PC
30°

20 Best PlayStation 3 Games

36m ago - WC writes: In celebration of the life of one of gaming’s greatest consoles, here’s the 20 greates... | PS3
30°

20 Classic Nintendo Games That Desperately Deserve Sequels

36m ago - WC writes: Despite the fact that the more avid of Nintendo’s fans could probably put together a d... | Wii U
Ad

Study Game Design at DeVry

Now - DeVry University, is an accredited* university offering you the flexibility of over 90 locations, online courses and a wide variety of bachelor's a... | Promoted post
40°

Faces Of Skyrim Exhibition Is Breathtaking

57m ago - Skyrim Fansite writes: "Prepare to be awed by the faces of Skyrim… If you’re a true son or dau... | PC
Related content from friends