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Submitted by -Mezzo- 194d ago | article

Marketers, start caring about video games, please

GamaSutra - In a fiery opinion piece, Gamasutra's Leigh Alexander examines how the jaw-dropping debacle around Hitman: Absolution's Hire Hitman app illuminates some wider problems with the role of marketing in the game industry. (Culture, Hitman: Absolution)

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