The PC Gaming Alliance is real. It was just announced at GDC, and comprises not only the rumoured Intel, Nvidia, AMD/ATi and Microsoft (along with Alienware, Dell, ACER and Gateway), but publishing giants Epic and Activision as well. Intel's Randy Stude will be heading up the group, which rather than making things like official stickers, box labels and slogans will instead be working to provide the platform with a unified "voice":
"One of our main major objectives is to provide one voice on PC gaming market. There's no one source that says 'hey this is where the PC market is going'. Sony, Nintendo and Microsoft are always calling their market share - we're going to call our market through this group."
PC Gaming Alliance
The PC gaming alliance reads:
PC Gaming Alliance will be the Authoritative Voice of PC Gaming World Wide. We will make data that highlights and promotes the PC platform to analysts, press and the public.
We will promote the PC Gaming Industry and the PC as a gaming platform, provide web and event based forums to discuss, debate and influence all aspects of PC development for gaming for all regions of the world, and guidance to help resolve industry-wide challenges such as: Piracy, Cheating, Security, Consumer experience.
PC Gaming Alliance will also provide guidelines to simplify hardware specifications and speed the introduction of new technologies, as well as improve Consumer PC Gaming Experience by working with developers and publishers and PCGA members to maximize the PC gaming experience in all ways possible."