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Analysts react to HD DVD demise

The Hollywood Reporter says that analysts aren't surprised that Toshiba abandoned HD DVD just one month after vowing to fight on and cut player prices in the wake of Warner Bros.' surprising early January defection to the Blu-ray camp.

Wedbush Morgan Securities' analyst Michael Pachter, The NPD Group's industry analysis director Ross Rubin, and The Enderle Group's media analyst Rob Enderle react to the demise of HD DVD and offer new predictions.

Wedbush's Pachter predicts retailers such as Best Buy will aggressively cross sell the PS3 in order to up-sell consumers video games in addition to movies. Pachter said to expect Blu-ray player sales jump from 20,000 to 30,000 units over the next several months.

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hollywoodreporter.com
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